Director, Performance Marketing

This role is for one of the Weekday's clients

Requirements

Key Responsibilities

• Own and manage the performance marketing budget, ensuring efficient allocation to maximize ROI and drive measurable growth.
• Develop and execute multi-channel digital marketing campaigns to support customer acquisition, engagement, retention, and revenue goals.
• Design and run growth experiments to validate new hypotheses and unlock scalable opportunities.
• Analyze customer behavior, funnel performance, and campaign insights to optimize conversions and improve lifecycle metrics.
• Lead targeted marketing initiatives leveraging 1P, 2P, and 3P data for personalized experiences and improved relevance.
• Ensure compliance with data privacy and security standards (e.g., DPDP, GDPR).
• Track and evaluate campaign performance across platforms, implementing continuous optimization and best practices.
• Establish KPIs and dashboards to measure effectiveness and present insights and recommendations to leadership.
• Guide and develop the performance marketing team through coaching, mentorship, and capability building.
• Stay ahead of industry trends, new tools, and evolving digital marketing strategies, particularly within the travel ecosystem.
  

Key Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience delivering high-impact performance marketing outcomes, ideally within the travel sector.
• Proven ability to manage significant marketing budgets and resources efficiently.
• Hands-on experience running 360° campaigns across major digital platforms (Google, Meta, X, LinkedIn, etc.).
• Strong understanding of growth frameworks, experimentation methods, A/B & multivariate testing.
• Expertise with data-driven audience segmentation and personalization using 1P/2P/3P data.
• Advanced analytical skills and the ability to translate complex data into actionable strategies.
• Strong team leadership capabilities with experience inspiring and developing high-performing teams.
• Outstanding communication, presentation, and stakeholder management skills.
• Adaptable, innovative mindset with the ability to thrive in a fast-paced, high-growth environment.
• Deep interest in travel industry trends and evolving customer behavior.
  

Benefits

• Competitive compensation & benefits
• Private medical insurance
• Family-friendly, collaborative culture
• High-impact role with strong career growth opportunities
  

Skills

• Performance Marketing
• Google Ads
• Meta / Facebook Marketing
• Data-Driven Marketing