Director - Media

Job Responsibilities

Experience

10 to 12 years

Strategy Development

Develop and implement robust paid media strategies aligned with overall marketing and business objectives.Collaborate with the marketing leadership team to define paid media objectives, goals, and key performance indicators (KPIs).Work on AOPs for the client/s allocated. Close monthly plans with clients and internal teams.Lead pitches allocated to the team.Proactively work on cross selling media and non-media solutions to clients.

Campaign Management

Ensure process setting in the team for campaign management in a streamlined manner and adhering to best practices.Oversee campaign execution across media channels to ensure delivery is being done as planned.Monitor and analyze campaign performance, making data-driven decisions to optimize and maximize ROI. Initiate interventions to deliver better results.Regular competition monitoring and analysis.

Thought Leadership

Stay abreast of industry trends and emerging technologies to ensure the continuous evolution and optimization of paid media strategies.Participate in industry events / forums actively.Ensure attending Google and Meta weekly / monthly best practices calls and ensure 100% adherence by team for the same.

Team Leadership

Lead and mentor a team of paid media specialists, providing guidance, training, and support to ensure individual and collective success.Foster a collaborative and innovative team culture, encouraging continuous learning and development.Ensure process setting for all stages of campaign management.

Collaboration

Work closely with cross-functional teams, including content marketing, creative, analytics, and sales, to ensure cohesive and integrated marketing campaigns.Collaborate with external agencies and vendors to leverage expertise and optimize campaign performance.

Reporting And Analysis

Develop comprehensive reporting frameworks to track and communicate key metrics and insights to stakeholders. Work towards automation where applicable.Provide regular updates to the leadership team on the performance of paid media initiatives.

Qualifications

Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.10+ years of proven experience in managing paid media campaigns, with a focus on PPC, display, social media, and programmatic advertising. Candidate is expected to have a rounded experience across brand and performance marketing.Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.Experience with industry tools and platforms such as Google Ads, Facebook Ads Manager, DV360, Adserving and BAV tools.Excellent communication and presentation skills.Demonstrated leadership experience in managing and developing a high-performing team.