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Director - Media

10 years

2 - 4 Lacs

Gurgaon

Posted:19 hours ago| Platform: GlassDoor logo

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Skills Required

strategies drive strategy marketing leadership management analyze data monitoring optimization training support collaborative learning content analytics reporting metrics automation ads communication presentation

Work Mode

On-site

Job Type

Part Time

Job Description

Agency :
PivotRoots
Job Description :
As Director of Paid Media, you will be pivotal in developing and executing comprehensive Digital Media strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a seasoned professional with a deep understanding of various paid media channels as well as the drive to work across paid owned and earned media to deliver successful campaigns while leading and nurturing a team of Digital professionals effectively.
Job Responsibilities:
Experience 10 to 12 years
Strategy Development:
Develop and implement robust paid media strategies aligned with overall marketing and business objectives.
Collaborate with the marketing leadership team to define paid media objectives, goals, and key performance indicators (KPIs).
Work on AOPs for the client/s allocated. Close monthly plans with clients and internal teams.
Lead pitches allocated to the team.
Proactively work on cross selling media and non-media solutions to clients.
Campaign Management:
Ensure process setting in the team for campaign management in a streamlined manner and adhering to best practices.
Oversee campaign execution across media channels to ensure delivery is being done as planned.
Monitor and analyze campaign performance, making data-driven decisions to optimize and maximize ROI. Initiate interventions to deliver better results.
Regular competition monitoring and analysis.
Thought Leadership
Stay abreast of industry trends and emerging technologies to ensure the continuous evolution and optimization of paid media strategies.
Participate in industry events / forums actively.
Ensure attending Google and Meta weekly / monthly best practices calls and ensure 100% adherence by team for the same.
Team Leadership:
Lead and mentor a team of paid media specialists, providing guidance, training, and support to ensure individual and collective success.
Foster a collaborative and innovative team culture, encouraging continuous learning and development.
Ensure process setting for all stages of campaign management.
Collaboration:
Work closely with cross-functional teams, including content marketing, creative, analytics, and sales, to ensure cohesive and integrated marketing campaigns.
Collaborate with external agencies and vendors to leverage expertise and optimize campaign performance.
Reporting and Analysis:
Develop comprehensive reporting frameworks to track and communicate key metrics and insights to stakeholders. Work towards automation where applicable.
Provide regular updates to the leadership team on the performance of paid media initiatives.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
10+ years of proven experience in managing paid media campaigns, with a focus on PPC, display, social media, and programmatic advertising. Candidate is expected to have a rounded experience across brand and performance marketing.
Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.
Experience with industry tools and platforms such as Google Ads, Facebook Ads Manager, DV360, Adserving and BAV tools.
Excellent communication and presentation skills.
Demonstrated leadership experience in managing and developing a high-performing team.
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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