Director - Customer Marketing Operations

ABOUT BUYERFORESIGHT

BuyerForesight is a global, end-to-end demand generation agency that empowers businesses to connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence. We create powerful micro-events and large-scale productions that drive measurable business outcomes for our clients.

THE ROLE

We're seeking a hands-on Customer Marketing Operations Director to bridge the gap between marketing strategy and flawless event execution. This role combines agency-side client management with operational excellence, ensuring our events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships.

KEY RESPONSIBILITIES

Event Marketing Operations

• Liaise with Event Production team to ensure end-to-end event production, from initial strategy development through post-event analysis for multiple concurrent client campaigns

• Translate client marketing objectives into targeted event experiences using our proprietary audience intelligence

• Coordinate with creative teams to ensure event design aligns with broader marketing campaign goals

Client Partnership & Campaign Management

• Serve as primary operational point of contact for assigned client accounts

• Lead client calls, present campaign strategies, and provide regular performance updates

• Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement

• Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously

Team Management

Oversee a team of 20-30 full-time employees which includes:

▪ Regional Customer Success Managers (Direct Reports)

▪ Audience Acquisition Team Leads (Direct Reports)

▪ Campaign Specialists (Managed by CSMs)

▪ Data Research Associates (Managed by CSMs)

Performance & Analytics

• Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI

• Use audience data and campaign insights to continuously optimize event experiences and operational processes

• Provide detailed post-event analysis and recommendations for future campaigns

REQUIRED QUALIFICATIONS

EXPERIENCE

• 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibility

• Proven track record managing events at marketing agencies or in-house marketing teams

• Experience with both micro-events and large-scale productions across various industries

• Background in campaign management with understanding of marketing attribution and ROI measurement

SKILLS

• Strong project management capabilities with experience using tools like Asana, Monday.com, or similar platforms

• Vendor management experience including contract negotiation and relationship building

• Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools

• Understanding of integrated marketing campaigns and cross-channel optimization

COMPETENCIES

• Client-facing communication skills with ability to present strategies and manage expectations

• Data-driven mindset with experience using audience insights to inform event design

• Crisis management abilities with proven experience handling real-time event challenges

• Team coordination skills for managing freelancers, temporary staff, and external partners

PREFERRED QUALIFICATIONS

• Experience at experiential marketing agencies or event marketing firms

• Background in B2B marketing with understanding of lead generation and nurturing processes

• Project management certification (PMP or equivalent)

• Experience with marketing automation platforms and lead management systems