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Accenture in India
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Digital Mktg Advisory Senior Analyst

Digital Mktg Advisory Senior Analyst

Accenture in India

5 - 8 years

0 Lacs

Mumbai Metropolitan Region

Posted:2 days ago| Platform:

Apply

Skills Required

marketing strategies strategy consulting technology network power drive data content engagement ads design development scheduling messaging compliance publishing checks visual integrity monitoring formatting analyze tracking reporting training support troubleshooting collaboration analysis

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Social Media Strategies

Designation:

Digital Mktg Advisory Senior Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.

What are we looking for?

Content Review & Accuracy Check: o Conduct thorough pre-scheduling reviews of social media posts to ensure that all content adheres to brand guidelines, messaging, and compliance standards, including proper tone of voice, accurate hashtags, relevant disclaimers, and working links. o Ensure that all visuals, copy, and media used in posts meet quality standards, are aligned with the campaign objectives, and are suitable for the target audience on each platform. o Collaborate with content teams and the posting team to identify potential gaps or discrepancies in content and recommend improvements before it is scheduled for publishing.
Post-Publishing Quality Control: o Perform random or batch post-publishing checks across all channels to ensure content is displayed correctly and without errors. This includes verifying the visual integrity of posts, ensuring links are functioning, and confirming that no content has been omitted or improperly formatted. o Investigate any discrepancies between the planned content and what actually appears on social media platforms, taking corrective action where necessary.
Error Monitoring & Continuous Improvement: o Regularly monitor error logs and track issues such as broken links, incorrect tagging, formatting problems, or posts that do not comply with the guidelines. o Analyze recurring issues or errors to identify underlying patterns and collaborate with the content or posting teams to implement solutions or improvements. o Develop and maintain a system for tracking and reporting errors, highlighting recurring issues, and recommending solutions for future optimization.
Training & Best Practice Support: o Assist in developing and conducting training sessions for the posting team on quality control procedures, best practices for social media content, and how to ensure compliance with brand and platform guidelines. o Share insights on industry trends, platform-specific rules, and common pitfalls to enhance the posting team s overall understanding of social media quality assurance. o Support the team with troubleshooting and real-time assistance, providing guidance on how to fix common issues related to content publishing or compliance errors.
Collaboration with Cross-Functional Teams: o Work closely with the social media team, content creators, and other stakeholders to ensure seamless integ Roles and Responsibilities:
In this role you are required to do analysis and solving of increasingly complex problems
Your day to day interactions are with peers within Accenture
You are likely to have some interaction with clients and/or Accenture management
You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
Decisions that are made by you impact your own work and may impact the work of others
In this role you would be an individual contributor and/or oversee a small work effort and/or team
Please note that this role may require you to work in rotational shifts, Any Graduation

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Digital Mktg Advisory Senior Analyst