Digital Mktg Advisory Senior Analyst

As a Digital Marketing Advisory Senior Analyst at Accenture, you will play a crucial role in balancing increased marketing complexity with diminishing resources. Your primary responsibility will be to drive marketing performance by leveraging deep functional and technical expertise. You will focus on accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services, Customer Engagement, and Media Growth Services. Your role will involve creating and designing digital marketing ads and promotions, planning, executing, tracking, and analyzing direct marketing campaigns from inception to evaluation of results. You will review and assess the performance of paid media campaigns run by agencies and identify areas for improvement. To excel in this role, you must possess strong analytical skills, knowledge of digital marketing best practices, and the ability to interpret data to provide actionable insights. The ideal candidate for this position should have 7-10 years of experience in Digital Marketing or Advertising, with a track record of managing end-to-end Media Planning, Digital Campaign Management, and optimization. Key skills required include analytical skills to analyze data and draw meaningful conclusions, a comprehensive understanding of paid media channels and best practices, technical proficiency with relevant tools and platforms, effective communication skills to convey findings and recommendations, problem-solving skills to optimize campaign performance, passion for online advertising, experience in interpreting data, high attention to detail, ability to manage multiple priorities simultaneously, and a diploma/certification in Digital Advertising. Your roles and responsibilities will include analyzing campaign metrics to assess the effectiveness and efficiency of media spend, utilizing tools and platforms to gather and interpret data from paid media campaigns, providing insights and recommendations for improving campaign performance, preparing detailed reports for clients, staying updated on the latest trends in paid media marketing, conducting competitive analysis, and benchmarking the agency's performance against competitors. If you are a highly analytical individual with a passion for digital marketing and a proven track record of delivering outstanding results, then this position at Accenture is the perfect opportunity for you to leverage your skills and expertise in driving marketing performance to new heights.,