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Digital Mktg Advisory Senior Analyst

Digital Mktg Advisory Senior Analyst

Accenture

5 - 8 years

7 - 11 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

monitoring logging media management media analytics marketing quality standards content management messaging quality assurance social media management error logging quality control communication

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role

Skill required: Marketing Operations - Social Media Strategies

Designation: Digital Mktg Advisory Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 Years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song"” all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?

Tech-SavvyFamiliarity with social media management tools, error logging systems, and content management platforms Knowledge of analytics tools is a plus

Team-OrientedAbility to collaborate with cross-functional teams and contribute to a culture of continuous improvement and quality

AdaptabilityAbility to handle a fast-paced, dynamic environment, especially when responding to real-time issues or urgent post-publishing corrections

What are we looking for?

Experience5-8 years of experience in social media management, quality assurance, or a related field, with a strong understanding of social media platforms and content guidelines

Attention to DetailExceptional attention to detail and the ability to identify even the smallest errors in content and formatting

Analytical
Skills:

Strong problem-solving skills with the ability to track issues, identify patterns, and suggest improvements

CommunicationExcellent written and verbal communication skills, with the ability to provide clear, constructive feedback to the posting team and other stakeholders

Roles and Responsibilities:

Content Review & Accuracy CheckConduct thorough pre-scheduling reviews of social media posts to ensure that all content adheres to brand guidelines, messaging, and compliance standards, including proper tone of voice, accurate hashtags, relevant disclaimers, and working link so Ensure that all visuals, copy, and media used in posts meet quality standards, are aligned with the campaign objectives, and are suitable for the target audience on each platform o Collaborate with content teams and the posting team to identify potential gaps or discrepancies in content and recommend improvements before it is scheduled for publishing

Post-Publishing Quality Control o Perform random or batch post-publishing checks across all channels to ensure content is displayed correctly and without errors This includes verifying the visual integrity of posts, ensuring links are functioning, and confirming that no content has been omitted or improperly formatted o Investigate any discrepancies between the planned content and what actually appears on social media platforms, taking corrective action where necessary

Error Monitoring & Continuous Improvement
Qualification Any Graduation

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Digital Mktg Advisory Senior Analyst