Digital Mktg Advisory Senior Analyst

Skill required: Marketing Operations - Search Engine Optimization (SEO)

Designation: Digital Mktg Advisory Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Develop an organic search engine optimization strategy based on client goals and objectives, defining keywords and priority content, and ensuring web/mobile content meets marketing needs.

What are we looking for 5-7 years of experience in an SEO role. Should have experience with Ecommerce industry Good working knowledge of Google Search Console, Google Analytics, Adobe Analytics and SEO tools like Screaming Frog, DeepCrawl Semrush, AHREFS, etc.Experience in reporting back to stakeholders, making recommendations for improvements and provide rationale behind those recommendations.Deep understanding on Core web vitals, structured data, and all the latest algorithm changesAbility to use popular CMS platforms such as SFCC, AEM, Magento, Shopify etcUnderstanding of common web technologies (HTML/CSS, JS Libraries etc.).Understanding of browser-based development tools (Lighthouse, Tag Assistant, etc).
Roles and Responsibilities: Understand best practices for International SEO techniques and implementationAnalyze and understand complex SEO issues or needs to produce simple explanations and specific action plans that support the clients SEO strategyOptimize all technical aspects of client websites for maximized indexing and keyword relevanceCarry out site audits for clients (content, technical, link profile) and make recommendations for optimizing the site.Provide on-page technical recommendations for websites.Should have experience in implementing website structure, structure data, canonicalization, web core vitals etc.Support the development team with website launches and migrations. Work with the Development & Operations team to ensure proper implementation of SEO enhancements and bug fixes.Conduct competitor analysis and provide insights.Explain audit to the client/developers/stakeholders by using suitable audit template(PPT, Excel) Review SEO performance across key metrics and other key indicators such as ranking and visibility.Create and maintain detailed reports to monitor and communicate SEO performance.Use a variety of tools to monitor rankings, traffic, conversions, competitors, and link profiles for clients
Qualification
Any Graduation