Job
Description
Job Code JOB001377 Designation Digital Media Strategist Business Vertical XYLEM LEARNING Key Responsibility Digital Strategy & Campaign Execution • Develop and implement comprehensive digital marketing strategies that align with business goals, revenue targets, and growth KPIs. • Oversee integrated multi-channel campaigns (Google, Meta, LinkedIn, YouTube, programmatic) to drive lead generation and brand engagement. • Forecast trends and deploy innovative approaches in digital outreach. Lead Generation & Performance Marketing • Design and optimize full-funnel campaigns targeting student and parent personas. • Achieve specific KPIs such as 400,000 MQLs annually and 25% MQL to SQL conversion rates. • Utilize A/B testing, CRM tools, and marketing automation to improve CAC and conversion efficiency. ROI Management, P&L Ownership & Reporting • Maximize ROAS (minimum benchmark = 5x) and ensure cost-effective ad spend. • Own and manage digital marketing budgets, conduct P&L reviews, and deliver performance insights to senior stakeholders. • Provide regular performance dashboards and strategic recommendations. Creative Strategy & Content Delivery • Lead creative direction to boost Click-Through Rates (CTR = 5%). • Manage video production workflows: scripting, shooting, editing, and distribution. • Ensure 95%+ on-time delivery of campaign content, maintaining storytelling and brand consistency. Team Leadership & Cross-Functional Collaboration • Mentor a high-performing team of media buyers, content producers, designers, and digital strategists. • Define KPIs and track performance for each function within the digital team. • Coordinate with sales, academic, and product teams for campaign coherence. Social Media & Digital Presence • Direct all social media campaigns, calendars, and influencer collaborations across Facebook, Instagram, Twitter, LinkedIn, and YouTube. • Analyze engagement data, optimize content strategies, and scale online community growth. • Stay ahead of trends, emerging platforms, and edtech-specific formats. Location Head Office - Kozhikode State Kerala Country India Educational Qualification • Background in EdTech or educational services. • Experience running multilingual or pan-India campaigns. • Familiarity with student behavioral data, educational marketing trends, and academic content formats. Age 21-45 Experience 5 Salary Range Not Disclosed
