Job
Description
Digital Strategy & Campaign Execution Develop and implement comprehensive digital marketing strategies that align with business goals, revenue targets, and growth KPIs Oversee integrated multi-channel campaigns (Google, Meta, LinkedIn, YouTube, programmatic) to drive lead generation and brand engagement Forecast trends and deploy innovative approaches in digital outreach Lead Generation & Performance Marketing Design and optimize full-funnel campaigns targeting student and parent personas Achieve specific KPIs such as 400,000 MQLs annually and 25% MQL to SQL conversion rates Utilize A/B testing, CRM tools, and marketing automation to improve CAC and conversion efficiency ROI Management, P&L Ownership & Reporting Maximize ROAS (minimum benchmark = 5x) and ensure cost-effective ad spend Own and manage digital marketing budgets, conduct P&L reviews, and deliver performance insights to senior stakeholders Provide regular performance dashboards and strategic recommendations Creative Strategy & Content Delivery Lead creative direction to boost Click-Through Rates (CTR = 5%) Manage video production workflows: scripting, shooting, editing, and distribution Ensure 95%+ on-time delivery of campaign content, maintaining storytelling and brand consistency Team Leadership & Cross-Functional Collaboration Mentor a high-performing team of media buyers, content producers, designers, and digital strategists Define KPIs and track performance for each function within the digital team Coordinate with sales, academic, and product teams for campaign coherence Social Media & Digital Presence Direct all social media campaigns, calendars, and influencer collaborations across Facebook, Instagram, Twitter, LinkedIn, and YouTube Analyze engagement data, optimize content strategies, and scale online community growth Stay ahead of trends, emerging platforms, and edtech-specific formats Head Office - Kozhikode State Kerala Country India Educational Qualification Background in EdTech or educational services Experience running multilingual or pan-India campaigns Familiarity with student behavioral data, educational marketing trends, and academic content formats Age
