Digital Media Strategist

Digital Media Strategist

Roles and Responsibilities

• Digital Strategy & Campaign Execution

  : Develop and implement comprehensive digital marketing strategies that align with business goals and revenue targets. You will oversee integrated multi-channel campaigns across

  Google, Meta, LinkedIn, YouTube, and programmatic networks

  .

• Lead Generation & Performance Marketing

  : Design and optimize full-funnel campaigns to generate leads, targeting student and parent personas. You'll be responsible for achieving specific KPIs, such as

  400,000 MQLs (Marketing Qualified Leads)

  annually and a

  25% MQL to SQL (Sales Qualified Lead) conversion rate

  .

• ROI Management, P&L Ownership & Reporting

  : Maximize

  ROAS (Return on Ad Spend)

  with a minimum benchmark of

  5x

  . You will own and manage digital marketing budgets and deliver performance insights to senior stakeholders.

• Creative Strategy & Content Delivery

  : Lead creative direction to boost

  CTR (Click-Through Rates)

  to

  5%

  . This includes managing video production workflows and ensuring

  95%+ on-time delivery of campaign content

  .

• Team Leadership & Cross-Functional Collaboration

  : Mentor a high-performing team of media buyers, content producers, and designers. You will also coordinate with sales, academic, and product teams to ensure campaign coherence.

• Social Media & Digital Presence

  : Direct all social media campaigns and influencer collaborations. You'll analyze engagement data to optimize content strategies and scale online community growth.

Skills Required

• Proven experience in a similar role, with a background in

  EdTech or educational services

  .
• Experience in running

  multilingual or pan-India campaigns

  .
• Expertise in various digital marketing channels, including

  Google Ads, Meta, LinkedIn, and YouTube

  .
• The ability to design and optimize full-funnel campaigns to achieve specific KPIs.
• Strong analytical skills to manage

  P&L

  , maximize

  ROAS

  , and deliver performance insights.
• Experience in creative strategy and video production workflows.
• Leadership skills to mentor a team and collaborate across different departments.
• Familiarity with student behavioral data, educational marketing trends, and academic content formats.