Digital Marketing Specialist

Ujjwal Patni International

We’re looking for someone who understands funnels, ads, automation, and copywriting, not just someone who can “run campaigns,” but someone who can drive revenue with smart strategy and efficient execution.

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Key Responsibilities

Paid Advertising & Lead Generation

• Manage and optimise Meta Ads and Google Ads for leads and conversions

• Build/test audiences, creatives, and funnels

• Work efficiently with lean budgets while maintaining strong ROI

• Set up tracking, analytics, and remarketing systems

Copywriting & Communication

• Create persuasive copy for ads, landing pages, email flows, and WhatsApp campaigns

• Craft messaging for workshops, webinars, and launches

• Collaborate with design teams to build high-performing creatives

Automation & CRM (WATI, Pabbly, Zapier, Zoho)

• Build automated workflows across WhatsApp + Email

• Manage lead nurturing, segmentation, and CRM hygiene

• Implement integrations that improve conversion and retention

Organic & Low-Cost Growth Initiatives

• Support organic marketing across social platforms

• Optimise reels/short-form content and community engagement

• Execute low-cost tactics that complement paid campaigns

• Assist in influencer micro-collabs, lead magnets, and list-building

Strategy, Planning & Reporting

• Own the marketing calendar for events/workshops

• Deliver weekly performance insights and optimisation plans

• Propose experiments and new growth angles

• Align with leadership on core priorities and revenue goals

Required Skills & Qualifications

• Minimum 3–4 years of digital/performance marketing experience (preferably in a similar niche to Dr. Patni)

• Hands-on with Meta Ads + Google Ads with proven results

• Strong direct-response copywriting

• Experience with automation tools (WATI, Pabbly, Zapier, Zoho)

• Solid understanding of funnels, analytics, and tracking

• Ability to thrive in a fast-paced, outcome-oriented environment

Preferred Traits

• Resourceful and experiment-driven (ad budgets are lean, so experimentation and creative organic tactics are key)

• Strong ownership mindset

• Clear communicator and team player

• Ability to deliver consistently with focused budgets and smart optimisation

Why Join Us?

If you want to work directly on high-impact events and workshops, if you want a high-growth role with clear influence on revenue, and if you want an environment that encourages experimentation and innovation, we want to hear from you.