Ujjwal Patni International (led by motivational speaker and business coach Dr. Ujjwal Patni) is hiring a Digital Marketing Specialist to lead performance-driven marketing for our offline events and workshops (e.g., VIP - a 2-day workshop on success habits, and Business Gurukul - a 10-12 session high-ticket practical business education program). We’re looking for someone who understands funnels, ads, automation, and copywriting, not just someone who can “run campaigns,” but someone who can drive revenue with smart strategy and efficient execution. Location: Bhilai/Raipur (On-Site) Salary: ₹30,000 – ₹40,000 per month Role Type: Full-Time Key Responsibilities Paid Advertising & Lead Generation • Manage and optimise Meta Ads and Google Ads for leads and conversions • Build/test audiences, creatives, and funnels • Work efficiently with lean budgets while maintaining strong ROI • Set up tracking, analytics, and remarketing systems Copywriting & Communication • Create persuasive copy for ads, landing pages, email flows, and WhatsApp campaigns • Craft messaging for workshops, webinars, and launches • Collaborate with design teams to build high-performing creatives Automation & CRM (WATI, Pabbly, Zapier, Zoho) • Build automated workflows across WhatsApp + Email • Manage lead nurturing, segmentation, and CRM hygiene • Implement integrations that improve conversion and retention Organic & Low-Cost Growth Initiatives • Support organic marketing across social platforms • Optimise reels/short-form content and community engagement • Execute low-cost tactics that complement paid campaigns • Assist in influencer micro-collabs, lead magnets, and list-building Strategy, Planning & Reporting • Own the marketing calendar for events/workshops • Deliver weekly performance insights and optimisation plans • Propose experiments and new growth angles • Align with leadership on core priorities and revenue goals Required Skills & Qualifications • Minimum 3–4 years of digital/performance marketing experience (preferably in a similar niche to Dr. Patni) • Hands-on with Meta Ads + Google Ads with proven results • Strong direct-response copywriting • Experience with automation tools (WATI, Pabbly, Zapier, Zoho) • Solid understanding of funnels, analytics, and tracking • Ability to thrive in a fast-paced, outcome-oriented environment Preferred Traits • Resourceful and experiment-driven (ad budgets are lean, so experimentation and creative organic tactics are key) • Strong ownership mindset • Clear communicator and team player • Ability to deliver consistently with focused budgets and smart optimisation Why Join Us? If you want to work directly on high-impact events and workshops, if you want a high-growth role with clear influence on revenue, and if you want an environment that encourages experimentation and innovation, we want to hear from you.
AGENCIES ONLY - Hiring: Marketing Agency (Retainer) – Ujjwal Patni International Focus : Marketing Strategy and Creatives for Offline Events, Workshops & Coaching Engagement Type : Monthly Retainer Budget : ₹20,000 – ₹30,000 per month About Ujjwal Patni International Ujjwal Patni International manages the offline workshops, live events, and coaching programs led by Dr. Ujjwal Patni, one of India’s most recognised business coaches and educators (6.5 Million+ followers on YT, 700K+ on IG). We conduct high-impact, large-scale live coaching events across India for entrepreneurs, professionals, and families. Engagement Overview We are seeking a young marketing agency to act as our primary marketing and communications partner. The agency will be responsible for end-to-end marketing strategy and creative execution across paid, organic, and owned channels for upcoming events and programs. Scope of Work Paid ad creatives & copy (Meta, Google, YouTube) Campaign messaging for live events Email & WhatsApp communication Organic social media creatives Hooks, angles, and promotional assets for registrations Ideal Partner Profile Team largely in their 20s / early 30s Strong intuition for digital platforms and formats Strong copywriting and creative capability Fast execution and high ownership Understanding of Indian audiences Experience with events, education, or personal brands preferred Comfortable working with short timelines and clear accountability Compensation ₹20,000 – ₹30,000 per month retainer Long-term engagement opportunity Clear deliverables and feedback cycles Selection Process Shortlisted agencies will be invited to complete a paid test assignment to assess quality and alignment.