Digital Marketing Specialist

Company Description

Slazzy specializes in delivering curated, trendy fashion selections from local stores and brands directly to Gen Z consumers. With a focus on convenience, Slazzy offers a doorstep try-before-you-buy experience and completes deliveries within 60 minutes. Our mission is to simplify how Gen Z shops by combining style, speed, and a seamless shopping journey. At Slazzy, we aim to redefine fashion accessibility for the new generation.

Role Description

This is a full-time remote position for a Digital Marketing Specialist. In this role, you will be responsible for creating and executing digital campaigns, managing online marketing strategies, and optimizing social media platforms to enhance brand presence and engagement. You will analyze web and social media metrics to identify growth opportunities and trends. Additionally, you will collaborate with internal teams to craft compelling marketing content and strategies tailored to our target audience. Your work will involve strategic planning, consistent audience engagement, and data-driven performance analysis.

Qualifications

• Proficiency in Social Media Marketing and Online Marketing strategies to enhance audience engagement and brand visibility
• Strong skills in Digital Marketing tools and platforms, combined with experience in Web Analytics to track and optimize performance
• Exceptional Communication skills to craft compelling content and coordinate with team members effectively
• Analytical mindset to interpret data, monitor campaign effectiveness, and implement improvements
• Ability to work independently in a fast-paced remote environment
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred
• Experience in fashion retail or familiarity with Gen Z consumer behavior is a plus

Salary