Digital Marketing Specialist

Job Summary:

We are seeking a creative and results-driven Digital Marketing Specialist to enhance our brand’s online presence, engage with our target audience, and grow our follower base across social media platforms. The ideal candidate is passionate about storytelling, analytics-driven, and adept at implementing innovative strategies to drive growth and engagement.

Key Responsibilities:

Content Strategy and Creation:

• Develop and execute a content calendar aligned with brand objectives.
• Create engaging and high-quality content (posts, reels, videos, graphics) tailored to each platform.
• Collaborate with designers, writers, and other team members to produce visually appealing and compelling posts.

Platform Management:

• Manage and optimize accounts on platforms such as Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok.
• Regularly post, schedule, and monitor content for peak engagement times.
• Adapt strategies to align with platform-specific trends and algorithms.

Community Engagement:

• Actively interact with followers, respond to comments, and manage direct messages.
• Engage with relevant communities, influencers, and accounts to build relationships and drive visibility.
• Organize and manage giveaways, polls, and interactive content to boost engagement.

Growth Strategy:

• Research and implement growth hacks to increase followers and engagement organically and through paid campaigns.
• Use analytics to identify trends, measure content performance, and refine strategies.
• Stay updated with social media trends, tools, and best practices.

Campaign Management:

• Plan and execute innovative campaigns to promote brand initiatives, products, or services.
• Collaborate with marketing teams for cross-platform promotions and paid advertising.

Analytics and Reporting:

• Track and report on KPIs such as reach, impressions, engagement, follower growth, and click-through rates.
• Provide insights and recommendations to improve content strategy and engagement rates.

Requirements:

• Experience: 1+ years in Digital Marketing Specialist, marketing, or a related role.

Skills:

• Proficiency in social media platforms, tools (e.g., Hootsuite, Buffer, or Meta Business Suite), and analytics tools.
• Strong understanding of algorithms, hashtags, and platform trends.
• Exceptional written and verbal communication skills.
• Graphic design skills (Canva, Adobe Suite, etc.) are a plus.
• Video editing and reel-making experience is an advantage.
• Personality: Creative, proactive, adaptable, and highly organized.
• Education: Bachelor’s degree in Marketing, Communications, or a related field.

Preferred Qualifications:

• Proven track record of growing engagement and followers.
• Knowledge of SEO and paid advertising strategies.
• Experience working with influencers and collaborations.

Benefits:

• Competitive salary and performance bonuses.
• Opportunity to work with a dynamic team and a growing brand.
• Flexible working hours and potential for remote work.

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹30,000.00 per month

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Ability to commute/relocate:

• Nikol, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 1 year (Required)
• Social media management: 1 year (Required)

Location:

• Nikol, Ahmedabad, Gujarat (Required)

Work Location: In person