Digital Marketing Specialist

About the Role:
We are seeking a highly motivated and results-driven Digital Marketing Specialist with expertise in Lead Generation and Performance Marketing to join our dynamic team at Trikuta Communications (P) Ltd. As a key member of our marketing department, you will play a pivotal role in driving customer acquisition, optimizing campaigns for maximum ROI, and contributing to the growth of our business through innovative digital strategies.

If you are passionate about leveraging data-driven insights, creating impactful campaigns, and utilizing cutting-edge tools to generate high-quality leads, this is the perfect opportunity for you!
Key Responsibilities:

• Lead Generation Strategy Development & Execution:
• Design and implement lead generation strategies across multiple digital channels (e.g., email, social media, search engines, content marketing).
• Identify target audiences and create tailored campaigns to attract potential customers.
• Manage lead nurturing workflows and ensure seamless integration with CRM systems.

• Performance Marketing Campaigns:
• Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Monitor campaign performance using analytics tools and adjust strategies to improve conversion rates, CTR, CPC, and overall ROI.
• Conduct A/B testing to refine ad copy, visuals, landing pages, and targeting parameters.

• SEO & Content Marketing:
• Collaborate with the content team to develop SEO-optimized blogs, articles, and landing pages that drive organic traffic and generate leads.
• Perform keyword research and implement on-page and off-page SEO tactics to improve search engine rankings.

• Data Analysis & Reporting:
• Track and analyze campaign metrics using tools like Google Analytics, SEMrush, HubSpot, or similar platforms.
• Prepare detailed reports on campaign performance, lead quality, and revenue impact, providing actionable insights to stakeholders.

• Collaboration Across Teams:
• Work closely with the sales team to align lead generation efforts with business objectives and ensure smooth handover of qualified leads.
• Partner with designers, copywriters, and developers to create compelling creatives and user-friendly landing pages.

• Stay Ahead of Trends:
• Keep up-to-date with the latest trends, tools, and best practices in digital marketing, lead generation, and performance marketing.
• Proactively suggest new ideas and approaches to enhance campaign effectiveness.

Required Skills & Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent experience).
• Experience: 2+ years of hands-on experience in digital marketing, with a focus on lead generation and performance marketing.
• Technical Skills:
• Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other paid media platforms.
• Strong understanding of SEO principles and tools like Google Analytics, SEMrush, Ahrefs, etc.
• Experience with CRM software (e.g., HubSpot, Salesforce) and email marketing platforms (e.g., Mailchimp, Sendinblue).
• Knowledge of HTML/CSS and website optimization is a plus.
• Analytical Skills: Ability to interpret data and translate it into actionable strategies.
• Creativity: A knack for crafting engaging content and designing visually appealing campaigns.
• Communication: Excellent verbal and written communication skills.
• Problem-Solving: Strong problem-solving abilities and a proactive approach to overcoming challenges.

Job Types: Full-time, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Dwarka, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Language:

• English, Hindi (Preferred)

Location:

• Dwarka, Delhi, Delhi (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person