Job
Description
Company Website: www.thememusic.in Theme Music was founded in 1989 with a vision to provide quality services to musicians in India. Over a period of 22 years, we have become one of the largest music services companies in India, catering to various segments of the Western music scenario in the country. Our current enterprises include Musical Instruments retail and distribution in exclusive showrooms all over India, Western music education schools adopting some of the best music learning models available and distribution of music books from some of the world`s most renowned international music publications. Today’s global music education scenario is no longer limited to the conventional style of teaching music. With increasing awareness among quality-conscious music learners, music education has spread its wings and connected the world. It is for these great value seekers that we at Theme Music Institute provide an end-to-end music learning programme that covers the spectrum of the Best Music Learning Models, course materials from the world’s most renowned music publishers and Music Examinations by internationally recognized Music Examination Boards. Music Institute’s association with some of the world’s foremost music companies has further added an international dimension to its operations. The Kawai Piano lab, created in technical association with Kawai Pianos, Japan, is a revolutionary advancement in the area of group piano teaching systems and is adopted in Theme Music Institutes across the country. Similarly, group teaching methods for the Guitar are built on the world-renowned Alfred methods, United States of America. Work Days : Monday to Saturday (Week off on Sunday) Work Timings: 11 am to 7 pm on weekdays & 10 am to 6 pm on Saturday Reports: Director, National Head, Works with Social and Sales teams Location: New Delhi Job Profile: The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the company’s services and products. This role requires an in-depth knowledge of Theme Music Group of Companies' products and market goals. Proficiency in online advertising, social media, SEO and basics of web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals. Duties and Responsibilities: Planning, development and execution of national digital programs and campaigns, including online advertising, third-party advertising opportunities, organic and inorganic strategy and deliverables Interfacing with different marketing communications functions, as well as PR, events, retail and business product marketing teams in order to create relevant and quality digital content with them Owning and maintaining site analytics, metrics, and campaign reporting In-depth knowledge of SEO and AdWords programs In-depth knowledge of advertising on Amazon Ads, Instagram Ads and YouTube monetisation Presenting advertising recommendations to Management Developing and coordinating multimedia packages Deep understanding of digital marketing Proven experience delivering effective and innovative digital campaigns Proven experience delivering a variety of digital assets, including online ads, microsites, and social media applications Experience managing successful social media campaigns, and a solid understanding of social marketing Solid understanding of web metrics and digital analytics, with the ability to generate, analyse and interpret data Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business Strong management skills, excellent oral and written communication skills Experience delivering digital campaigns for mainstream products and services Knowledge of HTML 5 and CSS is an added plus Experience & Minimum Qualifications: Master’s degree or diploma in related fields. A Master’s degree in Management is preferred. 3-4 years of relevant experience in the digital marketing industry Show more Show less
