Digital Marketing Specialist

Job Description

Job Title: Digital Marketer Company: Dock Production Location: Ernakulam Salary Range: Up to ₹25,000 Job Type: Full-time, Permanent Job Description: Dock Production is looking for a skilled and innovative Digital Marketer to join our team in Ernakulam. This role is pivotal in shaping our online presence and driving growth through strategic digital marketing initiatives. The ideal candidate will be creative, data-driven, and have a passion for all things digital. Key Responsibilities: Strategy Development: Design and implement comprehensive digital marketing strategies to increase brand visibility and engagement. Identify target audiences and tailor marketing campaigns to meet their needs Content Creation: Develop compelling content for various platforms, including blogs, social media, email newsletters, and the company website. Collaborate with graphic designers and other team members to create visually appealing and effective marketing materials. Social Media Management: Manage and grow the company’s social media presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Create and schedule regular posts, engage with followers, and respond to comments and inquiries. Search Engine Optimization (SEO): Conduct keyword research and optimize website content to improve organic search rankings. Monitor website performance using tools like Google Analytics and make data-driven recommendations. Pay-Per-Click (PPC) Advertising: Develop and manage PPC campaigns on platforms like Google Ads and Facebook Ads. Analyze campaign performance and optimize for better ROI. Email Marketing: Design and execute email marketing campaigns to nurture leads and maintain customer relationships. Track email performance metrics and optimize campaigns accordingly. Performance Analysis: Regularly analyze and report on digital marketing performance using KPIs. Adjust strategies based on performance data and market trends. Collaboration and Coordination: Work closely with the sales and product teams to align marketing efforts with business goals. Participate in brainstorming sessions and contribute creative ideas for campaigns and promotions. Experience: Minimum 1-2 years of experience in digital marketing or a related field. Education: Bachelor’s degree in Marketing, Business Administration, or a related field is preferred. Skills: Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing). Proficient in using digital marketing tools such as Google Analytics, SEMrush, HubSpot, and social media management tools. Excellent written and verbal communication skills. Creative thinking with strong attention to detail. Personal Attributes: Self-motivated and able to work independently as well as part of a team. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Passion for digital marketing and eagerness to learn and grow in the field. Benefits: Competitive Salary: Up to ₹25,000 based on experience. Professional Development: Opportunities for training and advancement in the digital marketing field. Work Environment: Collaborative and innovative team culture. Flexible Working Hours: To support work-life balance. Job Type: Full-time Pay: Up to ₹25,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Education: Bachelor's (Preferred) Experience: Digital marketing: 2 years (Required) Work Location: In person Application Deadline: 01/07/2025 Expected Start Date: 01/07/2025