Digital Marketing Specialist

Job Title: Digital Marketer
Company: Dock Production
Location: Trivandrum
Salary Range: Up to ₹25,000
Job Type: Full-time, Permanent

Job Description:

Dock Production is looking for a skilled and innovative Digital Marketer to join our team in trivandrum . This role is pivotal in shaping our online presence and driving growth through strategic digital marketing initiatives. The ideal candidate will be creative, data-driven, and have a passion for all things digital.

Key Responsibilities:

Strategy Development:

• Design and implement comprehensive digital marketing strategies to increase brand visibility and engagement.
• Identify target audiences and tailor marketing campaigns to meet their needs

Content Creation:

• Develop compelling content for various platforms, including blogs, social media, email newsletters, and the company website.
• Collaborate with graphic designers and other team members to create visually appealing and effective marketing materials.

Social Media Management:

• Manage and grow the company’s social media presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Create and schedule regular posts, engage with followers, and respond to comments and inquiries.

Search Engine Optimization (SEO):

• Conduct keyword research and optimize website content to improve organic search rankings.
• Monitor website performance using tools like Google Analytics and make data-driven recommendations.

Pay-Per-Click (PPC) Advertising:

• Develop and manage PPC campaigns on platforms like Google Ads and Facebook Ads.
• Analyze campaign performance and optimize for better ROI.

Email Marketing:

• Design and execute email marketing campaigns to nurture leads and maintain customer relationships.
• Track email performance metrics and optimize campaigns accordingly.

Performance Analysis:

• Regularly analyze and report on digital marketing performance using KPIs.
• Adjust strategies based on performance data and market trends.

Collaboration and Coordination:

• Work closely with the sales and product teams to align marketing efforts with business goals.
• Participate in brainstorming sessions and contribute creative ideas for campaigns and promotions.

Experience:

• Minimum 1-2 years of experience in digital marketing or a related field.

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.

Skills:

• Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing).
• Proficient in using digital marketing tools such as Google Analytics, SEMrush, HubSpot, and social media management tools.
• Excellent written and verbal communication skills.
• Creative thinking with strong attention to detail.

Personal Attributes:

• Self-motivated and able to work independently as well as part of a team.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Passion for digital marketing and eagerness to learn and grow in the field.

Benefits:

• Competitive Salary: Up to ₹25,000 based on experience.
• Professional Development: Opportunities for training and advancement in the digital marketing field.
• Work Environment: Collaborative and innovative team culture.
• Flexible Working Hours: To support work-life balance.

Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person

Application Deadline: 01/07/2025
Expected Start Date: 01/07/2025