Digital Marketing Specialist

A Digital Marketing Specialist in the automobile sector plays a critical role in promoting vehicles and related services through digital channels. Their primary goal is to drive brand awareness, generate leads, and boost sales using online platforms. Here's a detailed breakdown of their roles and responsibilities : 1. Digital Strategy Development Plan and execute digital marketing strategies tailored to automotive products . Align campaigns with business goals such as increasing dealership visits or online test drive bookings. 2. Social Media Marketing Manage platforms like Instagram, Facebook, YouTube, and LinkedIn to build brand identity. Handle customer queries and comments to build trust. 3. Lead Generation and CRM Use digital tools to collect and nurture leads. Integrate CRM systems to track customer journeys from online engagement to sale. 4. Performance Analytics Use tools like Google Analytics, Facebook Insights, and HubSpot to track campaign performance. Generate reports and suggest improvements to increase ROI. 5. Online Reputation Management Monitor and respond to customer reviews on Google, Facebook, and auto portals. Manage brand perception through timely responses and proactive engagement. 6. Collaboration with Sales Teams Work closely with sales departments to align digital efforts with showroom promotions and offers. Support vehicle launches, test drive campaigns, and festive sales events. Note :- "Experienced Candidate Preferred" Job Types: Full-time, Permanent Pay: ₹18,000.00 - ₹20,000.00 per month Benefits: Provident Fund Schedule: Day shift Morning shift Supplemental Pay: Performance bonus Work Location: In person