Digital Marketing Specialist

Job Title:

Location:

Timings

Experience Required:

Employment Type:

Key Responsibilities

1. Marketing Strategy & Execution

• Develop and execute data-driven digital marketing strategies across SEO, SEM, social media, content, and performance marketing.
• Own campaign planning, from ideation to execution, ensuring alignment with business goals.

2. Campaign Management & Lead Generation

• Manage and optimize paid campaigns across Google Ads, Meta Ads, and other platforms to maximize ROI.
• Strategically optimize marketing funnels, landing pages, and content to drive lead generation and conversions.

3. Email & WhatsApp Marketing

• Build and deploy high-performing Email and WhatsApp campaigns — from copywriting and HTML design to testing and launch.
• Manage automated drip campaigns aligned with customer lifecycle stages to boost engagement and retention.

4. AI-Driven Personalization & Automation

• Leverage AI tools for real-time personalization, predictive segmentation, and dynamic content delivery.
• Continuously explore and implement automation for performance improvement and operational efficiency.

5. Targeting & Segmentation

• Create behavior-based audience segments using demographic, transactional, and web data for hyper-targeted campaigns.

6. Analytics & Reporting

• Track key metrics like CTR, conversions, bounce rates, ROI, etc.
• Present actionable insights through reports using tools such as Google Analytics, Meta Business Suite, and Excel.

7. Team & Stakeholder Collaboration

• Coordinate with internal teams (content, design, ads) and external vendors to ensure timely and quality execution.
• Step in to manage tasks independently when needed — ownership is key.

8. Campaign Calendar & Messaging Consistency

• Own and maintain a structured marketing calendar synced with launches, goals, and seasonal trends
• Ensure consistent and cohesive messaging across all customer touchpoints.

9. Growth Hacking & Experimentation

• Experiment with emerging channels, tools, and tactics to accelerate growth.
• Optimize performance through rapid testing and continuous improvement.

10. Crisis & Budget Management

• Independently manage execution during resource crunches.
• Plan budgets efficiently and ensure maximum ROI on marketing spends.

Requirements

• Minimum 3 years of hands-on experience in digital/growth/performance marketing.
• Proven ability to run and manage paid ads, SEO, email campaigns, and funnel optimization.
• Proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, SEMrush, etc.
• Strong analytical skills with a love for data, numbers, and insights.
• Experience working with cross-functional teams and external agencies/freelancers.
• Highly organized, process-driven, and detail-oriented approach.
• Excellent communication skills — both verbal and written.
• Self-starter mindset with the ability to take ownership.