Digital Marketing Specialist

Specbee (www.specbee.com) is a leading digital solutions company known for building enterprise-grade web CMS solutions for clients like Georgia Tech, The Michael J. Fox Foundation, Curtis-Wright, and Dr.Reddy's with deep expertise in Drupal, UI/UX, SEO, and content management.

About the Role

Digital Marketing Specialist

• 4+ years of proven, hands-on experience in digital marketing -

  SEO

  ,

  Analytics & Reporting, Content marketing, Social Media Strategy, AEO, GEO, AI-assisted marketing,

  and

  paid ads

  .
• Proven experience managing SEO campaigns for the

  US market

  .
• Strong practical expertise with Technical SEO, SEO tools
  (SEMrush, Ahrefs, Moz, Screaming Frog).
• Solid knowledge of

  Google Ads, Social Media Ads, Google Tag Manager, and Search Console

  .
• Experience executing campaigns using

  marketing automation platforms

  (HubSpot, Salesforce, Marketo, etc.) is a plus.
• Strong analytical mindset with the ability to interpret data and make real-time decisions.
• Excellent communication skills for working with clients and internal stakeholders.
• Self-driven, detail-oriented, and comfortable managing multiple campaigns/projects independently.
• Familiarity with Drupal would be an advantage.

Strategy & Planning

• Plan, develop, and implement marketing strategies end-to-end across SEO, paid media (PPC), and content-driven campaigns.
• Stay ahead of emerging digital marketing and AI trends, bringing innovative ideas to the team.
• Collaborate with marketing, design, and sales teams to align efforts while retaining direct execution responsibility.

Execution & Campaign Management

• Personally manage

  SEO activities

  including audits, keyword research, content optimization, link-building, and technical SEO.
• Plan, set up, and run

  Google

  and

  LinkedIn Ads campaigns

  , owning everything from keyword strategy to creative testing and budget optimization.
• Create and manage landing pages, marketing automation workflows, and lead nurturing campaigns.
• Implement

  AEO (Answer Engine Optimization)

  /

  GEO

  (Generative Engine Optimization)

  strategies to increase visibility on AI platforms.

Analytics & Optimization

• Independently monitor and analyze campaign performance using

  Google Analytics, Search Console, and reporting dashboards

  .
• Use advanced SEO tools like

  SEMrush, Ahrefs, Moz, and Screaming Frog

  to perform audits, track performance, and optimize strategies.
• Measure key performance indicators (KPIs), produce clear, actionable reports and continuously refine campaigns to maximize ROI.

Client-Facing Engagement

• Work directly with clients to design and implement marketing strategies that fit their goals.
• Able to align availability with US team hours when required.
• Present campaign outcomes, share insights, and recommend data-backed improvements.