Digital Marketing Specialist

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About Us

SKAC is India’s largest distributor of flat steel products and a trusted partner to JSW Steel and JSPL since 1983. With a world-class processing centre in Faridabad and nationwide distribution, we are now entering an exciting new phase—expanding aggressively into digital channels to strengthen our brand presence and drive growth. This is a rare opportunity to join a company with a solid reputation and help shape its digital future.

Role Overview

We are seeking a hands-on Digital Marketing Expert with at least 5 years of experience in driving digital strategy, execution, and analytics. The ideal candidate will combine proven expertise in digital campaigns with a willingness to roll up their sleeves, explore unconventional channels, and even support on-ground sales initiatives where required.

Key Responsibilities

• Develop and execute digital marketing strategies across website, LinkedIn, SEO/SEM, email, and WhatsApp campaigns.
• Manage paid ad budgets and performance, with strong ROI and financial accountability.
• Optimize website presence, including dynamic elements and landing pages, to enhance visibility and lead generation.
• Use analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to track, report, and continuously improve campaigns.
• Leverage AI-driven tools for marketing automation, content creation, and audience targeting.
• Drive LinkedIn growth with thought leadership, campaigns, and lead funnel building in the B2B steel sector.
• Experiment with unconventional digital and offline channels to support sales growth.
• Collaborate with leadership to align digital strategy with business objectives and recommend new opportunities.

Qualifications

• Minimum 5 years of experience in digital marketing, preferably with exposure to B2B or industrial sectors.
• Experience in B2B sales and marketing , especially if within the steel/ metals industry strongly preferred.
• Strong knowledge of SEO, Google Ads, LinkedIn campaigns, email marketing, and web optimization.
• Familiarity with tools like Google Analytics, SEMrush, HubSpot, Mailchimp, and Canva.
• Basic understanding of website design and CMS (WordPress/Wix/Shopify or similar).
• Strong financial sense in managing ad spend and marketing ROI.
• Interest in learning about the steel industry and varied product ranges and willingness to support on-ground sales.
• Proactive, accountable, and action-oriented, with the ability to make clear recommendations.

What We Offer

• A chance to build the digital backbone of India’s largest flat steel distributor.
• Competitive pay with performance-linked incentives.
• Autonomy, accountability, and the opportunity to experiment with unconventional growth strategies.
• Exposure to leadership and decision-making in a fast-growing company.