Job Title: Digital Marketing Expert Location: Gurugram (Full-time, Onsite) Compensation: ₹50,000–₹70,000 per month + performance-linked incentive About Us SKAC is India’s largest distributor of flat steel products and a trusted partner to JSW Steel and JSPL since 1983. With a world-class processing centre in Faridabad and nationwide distribution, we are now entering an exciting new phase—expanding aggressively into digital channels to strengthen our brand presence and drive growth. This is a rare opportunity to join a company with a solid reputation and help shape its digital future. Role Overview We are seeking a hands-on Digital Marketing Expert with at least 5 years of experience in driving digital strategy, execution, and analytics. The ideal candidate will combine proven expertise in digital campaigns with a willingness to roll up their sleeves, explore unconventional channels, and even support on-ground sales initiatives where required. Key Responsibilities Develop and execute digital marketing strategies across website, LinkedIn, SEO/SEM, email, and WhatsApp campaigns. Manage paid ad budgets and performance, with strong ROI and financial accountability. Optimize website presence, including dynamic elements and landing pages, to enhance visibility and lead generation. Use analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to track, report, and continuously improve campaigns. Leverage AI-driven tools for marketing automation, content creation, and audience targeting. Drive LinkedIn growth with thought leadership, campaigns, and lead funnel building in the B2B steel sector. Experiment with unconventional digital and offline channels to support sales growth. Collaborate with leadership to align digital strategy with business objectives and recommend new opportunities. Qualifications Minimum 5 years of experience in digital marketing, preferably with exposure to B2B or industrial sectors. Experience in B2B sales and marketing , especially if within the steel/ metals industry strongly preferred. Strong knowledge of SEO, Google Ads, LinkedIn campaigns, email marketing, and web optimization. Familiarity with tools like Google Analytics, SEMrush, HubSpot, Mailchimp, and Canva. Basic understanding of website design and CMS (WordPress/Wix/Shopify or similar). Strong financial sense in managing ad spend and marketing ROI. Interest in learning about the steel industry and varied product ranges and willingness to support on-ground sales. Proactive, accountable, and action-oriented, with the ability to make clear recommendations. What We Offer A chance to build the digital backbone of India’s largest flat steel distributor. Competitive pay with performance-linked incentives. Autonomy, accountability, and the opportunity to experiment with unconventional growth strategies. Exposure to leadership and decision-making in a fast-growing company.
About the company: S.K. Agarwal & Co., established in 1983, is a leading Delhi-based firm specializing in the trading, import, and export of Hot Rolled (HR) steel products—primarily HR Coils and Mild Steel (MS) Plates. Incorporated at Y-9, Loha Mandi, Naraina, with corporate office at Gurgaon, the firm operates as a partnership managed by Mr. S.K. Agarwal and his sons, Mr. Nitin Agarwal and Mr. Praveen Kumar Agarwal. With a monthly sales volume exceeding 50,000 metric tons, S.K. Agarwal & Co. stands as India’s largest distributor of HR Coils, serving customers across 8 states. The firm has demonstrated consistent financial growth under its current leadership and continues to expand its market presence through a strong distribution network and customer-centric approach. Job Title: Sales and Marketing Lead -(Steel & Allied Industries) Role Overview: We are seeking an experienced and results-driven Sales and Marketing Lead to lead our commercial strategy in the industrial sector, with a focus on steel and related industries. This role will be instrumental in driving brand visibility, expanding market share, and leading customer acquisition initiatives across key verticals including manufacturing, infrastructure, and engineering. The ideal candidate will bring a deep understanding of industrial B2B dynamics, a proven track record in sales and marketing leadership, and strong industry relationships to drive growth in a highly competitive market. Key Responsibilities: Strategic Leadership: Develop and execute a cohesive sales and marketing strategy aligned with the company’s growth objectives. Identify emerging market opportunities and build strategic plans to capitalize on them. Brand & Market Presence: Strengthen brand visibility and positioning across industrial sectors through targeted campaigns, industry events, and digital outreach. Represent the company at trade fairs, conferences, and networking forums to elevate the brand. Customer Acquisition & Business Development: Identify and approach potential clients currently sourcing from competitors. Build and maintain strong relationships with key decision-makers, procurement heads, and influencers within the manufacturing, infrastructure, and engineering sectors. Lead negotiations and close high-value contracts that align with long-term strategic goals. Team Leadership & Development: Build, lead, and mentor a high-performing sales and marketing team. Set clear KPIs and performance standards to ensure accountability and motivation. Foster a culture of collaboration, innovation, and continuous improvement. Market Intelligence & Competitive Analysis: Conduct ongoing analysis of market trends, customer needs, and competitor activities. Use insights to refine go-to-market strategies and enhance value propositions. Candidate Profile: Experience & Expertise: 5–15 years of progressive experience in B2B sales and industrial marketing , ideally within the steel, heavy manufacturing, or related sectors . Proven ability to grow business with large industrial clients and convert competitor accounts. Strong grasp of industrial procurement processes, buyer behavior, and supply chain dynamics. Network & Industry Understanding: Well-connected within the industrial ecosystem, with active relationships in manufacturing, infrastructure, and engineering sectors. Insight into sector-specific challenges and the ability to position solutions accordingly. Leadership & Communication: Demonstrated leadership ability with experience in managing and developing teams. Excellent communication, negotiation, and stakeholder management skills. Strategic thinker with a hands-on approach to execution.
Role Overview: As a Sales and Marketing Lead at S.K. Agarwal & Co., you will be responsible for leading the commercial strategy in the industrial sector, specifically focusing on steel and related industries. Your role will involve driving brand visibility, expanding market share, and leading customer acquisition initiatives across key verticals such as manufacturing, infrastructure, and engineering. Your deep understanding of industrial B2B dynamics, proven track record in sales and marketing leadership, and strong industry relationships will be crucial in driving growth in a competitive market. Key Responsibilities: - **Strategic Leadership:** - Develop and execute a cohesive sales and marketing strategy aligned with the company's growth objectives. - Identify emerging market opportunities and create strategic plans to capitalize on them. - **Brand & Market Presence:** - Strengthen brand visibility and positioning across industrial sectors through targeted campaigns, industry events, and digital outreach. - Represent the company at trade fairs, conferences, and networking forums to elevate the brand. - **Customer Acquisition & Business Development:** - Identify and approach potential clients currently sourcing from competitors. - Build and maintain strong relationships with key decision-makers, procurement heads, and influencers within the manufacturing, infrastructure, and engineering sectors. - Lead negotiations and close high-value contracts that align with long-term strategic goals. - **Team Leadership & Development:** - Build, lead, and mentor a high-performing sales and marketing team. - Set clear KPIs and performance standards to ensure accountability and motivation. - Foster a culture of collaboration, innovation, and continuous improvement. - **Market Intelligence & Competitive Analysis:** - Conduct ongoing analysis of market trends, customer needs, and competitor activities. - Use insights to refine go-to-market strategies and enhance value propositions. Qualification Required: - **Experience & Expertise:** - 5-15 years of progressive experience in B2B sales and industrial marketing, preferably within the steel, heavy manufacturing, or related sectors. - Proven ability to grow business with large industrial clients and convert competitor accounts. - Strong grasp of industrial procurement processes, buyer behavior, and supply chain dynamics. - **Network & Industry Understanding:** - Well-connected within the industrial ecosystem, with active relationships in manufacturing, infrastructure, and engineering sectors. - Insight into sector-specific challenges and the ability to position solutions accordingly. - **Leadership & Communication:** - Demonstrated leadership ability with experience in managing and developing teams. - Excellent communication, negotiation, and stakeholder management skills. - Strategic thinker with a hands-on approach to execution.,