Digital Marketing Specialist

Job Summary:

We are seeking a highly motivated and experienced Digital Marketing Manager to lead and execute our online marketing strategies. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various channels to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve business goals.
• Manage and optimize campaigns across all digital platforms including SEO, SEM, email, social media, content marketing, and paid advertising.
• Analyze performance metrics and make data-driven decisions to improve ROI.
• Oversee and manage digital marketing budgets and ensure cost-effectiveness.
• Collaborate with internal teams (e.g., content, design, product) to create high-quality digital content.
• Monitor industry trends, competitor activity, and digital innovations to stay ahead.
• Maintain and enhance company website and landing pages for performance and user experience.
• Manage relationships with external agencies and vendors as needed.
• Report on campaign performance and present insights and recommendations to stakeholders.

Requirements:

• Strong knowledge of current digital marketing tools and strategies.
• Experience in SEO/SEM, Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.), email marketing tools (e.g., Mailchimp, HubSpot), and web analytics tools (e.g., Google Analytics).
• Excellent analytical, project management, and organizational skills.
• Creative thinker with attention to detail and a results-oriented mindset.
• Strong communication and leadership abilities.

Job Type: Full-time

Pay: ₹15,000.00 - ₹22,000.00 per month

Work Location: In person