Digital Marketing Specialist

Strategic Digital Marketing Planning

• Design and implement comprehensive digital marketing strategies tailored to the healthcare sector.
• Align marketing objectives with patient acquisition, service promotion, and reputation management.
• Allocate and optimize marketing budgets for ROI across digital channels.

Content and Media Campaign DevelopmentPlan, script, and oversee production of:

• Doctor video testimonials: Highlight clinical excellence and trust.
• Patient/hospital service testimonials: Promote service quality and patient satisfaction.
• Short-form video bites for social media: Health tips, doctor interviews, surgical procedures (within privacy laws).
• Podcast episodes featuring hospital doctors: Promote expertise and reach targeted health-conscious audiences.

Social Media and Video Marketing

• Strategize, schedule, and post branded content across Facebook, Instagram, LinkedIn, YouTube, and Twitter.
• Promote video content (testimonials, podcast snippets, short reels) for patient engagement and service visibility.
• Utilize YouTube SEO and shorts to improve discoverability.

Website and SEO Management

• Manage hospital website content, ensuring accurate service listings and rich media integration (video, audio).
• Execute SEO best practices to increase organic visibility of doctors profiles, services, and content.

Paid Advertising and Lead Generation

• Run targeted campaigns on Google Ads, Meta Ads, and YouTube Ads for:
• Specific hospital services (e.g., cardiac check-ups, maternity care).
• Event promotions (health camps, webinars, live podcasts).
• Generate and track qualified patient leads using CRM tools.

Podcast Management and Promotion

• Develop podcast strategy: Topic selection, doctor scheduling, recording, and editing.
• Distribute podcasts on Spotify, Apple Podcasts, YouTube, and hospital platforms.
• Promote episodes using teasers, audiograms, and email campaigns.

Reputation and Brand Management

• Monitor online reviews and patient feedback across platforms (Google, Practo, Facebook, etc).
• Proactively manage the hospitals brand voice and visual identity across digital platforms.
• Collaborate with doctors and patients for genuine testimonial content that aligns with branding goals.

Email Marketing and CRM Integration

• Send regular newsletters and promotional emails featuring new podcast episodes, video content, and service highlights.
• Segment and nurture patient databases based on interests and services used.

Analytics and Reporting

• Track KPIs across digital campaigns: traffic, leads, engagement, video views, and conversions.
• Use insights to optimize campaigns and content formats (e.g., which doctor testimonials drive more appointments).

Team Collaboration and Branding Compliance

• Coordinate with:
• Doctors and clinical departments for participation in media content.
• Legal and compliance teams to ensure privacy (HIPAA/MCI) in patient or testimonial content.
• Creative and production teams for content creation and branding alignment.

Education:

Bachelor's Degree (Minimum). Master's Degree (Preferred)

• Marketing, Communications, Business Administration

  , or a related field.
• Alternatively, degrees in

  Healthcare Administration

  ,

  Public Health

  , or

  Health Communication

  with relevant marketing coursework.
• Certifications in digital marketing or healthcare marketing.

Skills:

1. Digital Marketing Skills

• SEO (Search Engine Optimization):

  Optimize hospital website content to improve organic search rankings.

• SEM (Search Engine Marketing):

  Managing paid ad campaigns (Google Ads, Bing Ads).

• Social Media Marketing:

  Creating and managing campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and healthcare-focused communities.

• Content Marketing:

  Developing blogs, newsletters, patient education materials, videos, and other content tailored for patients and healthcare providers.

• Email Marketing:

  Designing and executing email campaigns for patient engagement, appointment reminders, and community outreach.

• Analytics & Reporting:

  Using tools like Google Analytics, social media insights, and CRM software to track and analyze campaign performance.

• Marketing Automation:

  Familiarity with CRM and marketing automation platforms like HubSpot, Salesforce.

2. Branding and Communication Skills

• Brand Management:

  Maintaining consistent hospital brand voice and messaging across all channels.

• Reputation Management:

  Monitoring and responding to patient reviews, online ratings, and public feedback.

• Crisis Communication:

  Skills in managing communication during healthcare emergencies or public health crises.

• Storytelling:

  Ability to craft compelling patient stories and hospital success narratives.

• Graphic Design Basics:

  Knowledge of design tools (e.g., Canva, Adobe Creative Suite) to create visual content.

3. Healthcare Industry Knowledge

• Understanding of

  healthcare regulations

  (HIPAA compliance for marketing materials).
• Familiarity with

  patient privacy laws

  and ethical considerations.
• Awareness of

  medical terminology

  and healthcare services offered by the hospital.
• Experience working with medical staff and understanding patient journey.

4. Soft Skills

• Project Management:

  Ability to coordinate multiple campaigns and collaborate with cross-functional teams.

• Analytical Thinking:

  Data-driven decision making.

• Creativity:

  Innovative approach to engage different patient demographics.

• Adaptability:

  Keeping up with fast-changing digital marketing trends and healthcare environment.

• Communication Skills

  : Strong interpersonal, presentation, and negotiation skills to engage with Internal & External clients effectively along with a strong leadership, communication, and decision-making skills.

Candidates / Aspirants ready to relocate to Mysore on their own can also apply.

Aspirants are requested to E-mail resume in MS word format only along with photograph and with details on current fixed salary + incentives if any and expected salary.

Application for the post of Digital Marketing Specialist - 'Executive' at Manipal Hospital - Mysore

• Work Location - Mysore - Karnataka - India.

• Note*

  You can also text WhatsApp message to

  9886300305

  if we do not respond to your call or email.