Digital Marketing Specialist

Role & responsibilities

Location : Andheri(East)

Mode: Work from office

• Engage with global, regional and local stakeholders to plan, develop and execute marketing campaigns
• • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across various channels and segments
• • Lead the execution of marketing initiatives from start to finish
• • Create, maintain, and conduct analytics reporting across multiple platforms and use insights for future campaign development and go-to-market strategies, increase client conversions, and generate more brand awareness and qualified leads
• • Lead communication strategy, narratives, collateral, events to create strong identity with internal and external stakeholders
• • Maintain quality service by establishing and enforcing organization standards.
• • Maintain professional and technical knowledge by benchmarking state-of-the-art practices.
• • Be highly logical and analytical in approach
• • Timely reporting to provide visibility of performance to goal.
• • Be data driven and flexible to changes with a natural passion for problem solving.
• • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies

Preferred candidate profile

Knowledge of the tech industry

• Intelligent, enthusiastic and self-motivated.

• Perseverance and very high ethical standards

• Strong levels of strategic mindset, business acumen and confidence in presenting

• Knowledge of behavioral economics influencing user decisions

• Extraordinary analytical skills, with a natural interest in using data to devise marketing strategy • Open to work cross functionally and to grow in diversity and ambiguity

• Strong problem-solving and analytical skills

• Excellent interpersonal and persuasion skills

• Patience and maturity while dealing with ambiguity and challenging situations • Commercial awareness • IT skills (knowledge to operate laptop/PC, good typing speed and working knowledge of MS Office)