Digital Marketing Specialist

Senior SEO & Content Marketing Specialist (Cybersecurity Products)

Experience Required: 2+ Years

Location: Ahmedabad

Employment Type: Full-Time

Job Overview:

We are looking for a highly driven Senior SEO & Content Marketing Specialist with 2+ years of experience in SEO and content strategy, particularly in the cybersecurity or SaaS domain. You will be responsible for planning, creating, and optimizing content that improves search rankings, builds brand authority, and drives organic leads for cybersecurity products like SSL Certificates, Vulnerability Scanners, etc.

Key Responsibilities:

Content Strategy, Distribution & Promotion:

• Develop SEO-driven content marketing strategies tailored for cybersecurity buyers (IT admins, CISOs, developers, enterprises).
• Conduct keyword research focusing on commercial, informational, and comparison-based cybersecurity keywords.
• Plan topic clusters, content calendars, and pillar pages around cybersecurity themes such as data protection, vulnerability management, encryption, compliance, threat intelligence, etc.
• Collaborate with content writers and cybersecurity experts to ensure the content is technically accurate, engaging, and SEO-friendly.
• Promote content across platforms: LinkedIn, Twitter (X), Reddit, Quora, Medium, developer forums, and cybersecurity communities.
• Repurpose blog content into short videos, infographics, email content, and social media posts.
• Coordinate with PR teams for press releases, online reputation management, and digital partnerships.

SEO Strategy & Implementation:

• Develop and implement SEO strategies specifically tailored to cybersecurity products and services.
• Conduct competitor and market analysis to identify growth opportunities.
• Conduct regular website audits and resolve technical issues (crawl errors, broken links, redirect chains, site speed, mobile friendliness, etc.).
• Work with developers on implementation of schema markup, site structure, canonical tags, robots.txt, and XML sitemaps.
• Plan and execute high-quality link-building campaigns.

Analytics & Reporting:

• Track, measure, and report website performance using tools like GA4, Search Console, SEMrush, Ahrefs, etc.
• Provide insights and recommendations based on performance metrics and trends.
• Create monthly SEO performance reports and present to stakeholders.

Required Skills & Qualifications:

• Minimum 2 years of experience in SEO.
• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Hands-on experience with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, etc.
• Knowledge of HTML/CSS, basic WordPress or CMS platforms, and understanding of web technologies.
• Experience in content strategy, keyword planning, and link-building techniques.
• Strong analytical skills with the ability to derive actionable insights from data.

What We Offer:

• Competitive salary + performance incentives.
• Opportunity to work with global cybersecurity products and tech experts.
• Learning exposure to SEO tools, cybersecurity innovations, SaaS marketing.
• Supportive, innovative & growth-focused team culture.
• Flexible working hours.

To Apply:

hr@positiwise.com

Ahmedabad, Gujarat, India

www.positiwise.com