Digital Marketing Specialist

Job OverviewWe are looking for a highly experienced and performance-driven Performance Marketing Manager with strong expertise in paid online advertising to support and scale our business growth. The ideal candidate should be hands-on, analytical, and capable of independently planning, executing, and optimizing high-performing paid campaigns with a strong focus on ROI and conversions. Key ResponsibilitiesPlan, execute, manage, and scale paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads Optimize ad performance to drive lead generation and/or sales with measurable results Manage and allocate ad budgets efficiently to maximize ROI and cost efficiency Conduct in-depth audience research, funnel strategy, and retargeting campaigns Perform continuous A/B testing on ad creatives, copies, audiences, and landing pages Track, analyze, and report campaign performance using Meta Ads Manager, Google Analytics, and conversion tracking tools Monitor key metrics such as CPA, ROAS, CTR, CPL, and conversion rates Collaborate with creative/content teams for ad creatives and messaging Stay updated with the latest trends, algorithm changes, and best practices in performance marketing Required Skills & QualificationsProven experience in performance marketing / paid advertising Strong hands-on expertise in Meta Ads and Google Ads Experience handling business-focused paid campaigns (lead generation and/or e-commerce) Strong understanding of funnels, pixels, conversion tracking, and retargeting strategies Analytical mindset with excellent optimization and reporting skills Ability to work independently with minimal supervision Result-oriented approach with a focus on measurable outcomes Preferred QualificationsExperience in scaling campaigns with significant ad budgets Familiarity with landing page optimization and CRO tools Experience working with D2C, B2B, or service-based businesses What We’re Looking ForA pro-level performance marketer, not a general digital marketer Someone who has already managed and delivered results through paid acquisition campaigns A self-driven professional who takes ownership of performance and growth Why Join UsOpportunity to work on high-impact, growth-focused campaigns Autonomy to experiment, optimize, and scale paid strategies Fast-growing organization with long-term career opportunities Interested candidates can apply or HR may initiate the hiring process by sharing suitable profiles at the earliest.