Digital Marketing Specialist

Job description

Position: Digital Marketing Specialist (Google Ads & Facebook Ads)

Experience Required: 2 to 3 Years

Location: Okhla Phase 3, South Delhi, New Delhi

Joining: Immediate joiner or as per notice period

Interview Mode: F2F

Job Summary

We are seeking a results-driven Digital Marketing Specialist with expertise in Google Ads and Meta / Facebook Advertising. The ideal candidate will have a strong understanding of digital marketing trends, analytics, and strategies to drive high-quality conversions for our D2C business - myUpchar Ayurveda and Sprowt. This role requires a creative and analytical mindset to manage, optimize, and scale ad campaigns effectively. Ideal candidate should have experience running & scaling campaigns driving positive ROI.

Key Responsibilities

Google Ads Management:

• Plan, create, and manage PPC campaigns across search, display, and Google Shopping. Deep knowledge of Google shopping feed optimization in the healthcare space preferred.
• Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
• Optimize campaigns for maximum ROI and manage ad budgets effectively.
• Monitor and analyze campaign performance using Google Analytics and Ads Manager tools.

Facebook / Meta Advertising:

• Create and execute paid ad campaigns on platforms such as Facebook and Instagram.
• Develop audience targeting strategies to enhance engagement and conversion rates.
• Design and implement retargeting campaigns to maximize ad effectiveness.

Performance Tracking and Reporting:

• Track, measure, and report on campaign performance using data-driven insights.
• Present regular reports on ad spend, ROI, CTR, and other key metrics to stakeholders.

Strategy and Collaboration:

• Collaborate with content creators and graphic designers to create compelling ad creatives.
• Stay updated with industry trends and competitor activities to refine strategies.
• Work closely with the marketing team to align ad campaigns with overall business goals.

Qualifications and Skills

• Experience: 2 to 3 years in digital marketing with a proven track record in Google Ads and social media ad management.
• Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and other advertising tools.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Creative thinking and strong copywriting skills for crafting compelling ad content.
• Solid understanding of SEO, SEM, and social media trends.
• Excellent communication and project management skills.
• Experience in scaling D2C brands profitably preferred.