Digital Marketing Specialist

Greetings from MingleLoans!!    Please validate/provide following details :   ·        Total Experience: - ·        Re Experience -: ·        Current CTC: - ·        Expected CTC: (If you have any other offer, please share the amount)- ·        Notice Period: (If serving, Pls explain) ·        Current location: - ·        Current Company/Last company- ·        Payroll company- ·        Last working Day / Worked in your current company:- ·        Ready to Work from Office -:     Job Summary We are looking for a results-driven Digital Marketing Specialist to lead and optimize our digital marketing initiatives. The ideal candidate will possess strong technical expertise in SEO, digital advertising, and front-end web technologies. This role requires a strategic thinker who can execute and manage campaigns that drive online visibility, engagement, and qualified lead generation.   Key Responsibilities ·       Develop and implement effective SEO strategies, including on-page, off-page, and technical SEO. ·       Plan and manage targeted Email and WhatsApp marketing campaigns for lead nurturing and retargeting. ·       Oversee digital marketing channels, including social media, paid advertising, and content marketing. ·       Manage and optimize performance of Google Ads, Facebook Ads, and other paid campaigns ·       Conduct keyword research, backlink analysis, and competitor benchmarking ·       Monitor and analyze campaign performance using Google Analytics, Google Search Console, and other tracking tools ·       Optimize landing pages and conversion funnels to maximize lead generation ·       Stay updated with the latest digital marketing trends, tools, and algorithm changes     Required Skills & Qualifications ·       Bachelor’s degree in Marketing, Communications, or a related field ·    2+ years of professional experience in digital marketing ·       Proficient in HTML, CSS, and JavaScript ·       Strong expertise in SEO, WordPress, and campaign execution ·       Hands-on experience with Google Ads, Facebook Ads, and marketing automation tools ·       Proficiency with Google Analytics, Google Tag Manager, and A/B testing platforms ·       Familiarity with CRM systems and lead management platforms ·       Excellent analytical, problem-solving, and communication skills     Work Location: Puri High Street, Sector 81, Faridabad, Haryana 121002Nearest Metro Station : Bata Chowk     Thanks & Regards Aastha Gupta Sr. Human Resources Team MingleLoans Mob - 9719046795 Visit - www.mingleloans.com