Digital Marketing Specialist

Key Responsibilities

Strategy & Campaigns

• Plan and execute

  digital marketing campaigns

  across LinkedIn, YouTube, Instagram, Facebook, Twitter and email.
• Translate business goals into measurable digital actions and creative campaigns.
• Manage content calendars, campaign timelines, and posting schedules.

Content Creation

• Write

  social media posts, blogs, emailers, case studies, product explainers, and website copy

  .
• Collaborate with designers to create visually engaging digital assets.
• Maintain brand consistency in tone, language, and visual alignment.

Digital Execution

• Run and optimize

  LinkedIn Ads, Google Ads, and email campaigns

  .
• Track performance across campaigns impressions, CTR, engagement, and leads.
• Manage website updates, landing pages, and SEO optimization.

AI & Automation

• Use

  AI tools (ChatGPT, Jasper, Copy.ai, Notion AI)

  for content ideation and optimization.
• Leverage analytics tools to gain insights and improve campaign performance.

Key Performance Indicators (KPIs)

• Growth in

  brand engagement and followers

  across digital channels.
• Consistent output of

  high-quality content and creatives

  each month.

• Lead generation and conversions

  from digital and email campaigns.
• Improvement in

  SEO ranking and web traffic metrics

  .
• Contribution to

  overall marketing ROI and visibility

  .

Experience

• 23 years of hands-on experience in

  digital marketing and content creation

  .
• Strong writing and editing skills with a creative, modern tone.
• Hands-on with

  LinkedIn Campaign Manager

  ,

  Google Ads

  , and

  Meta Business Suite

  for performance tracking
• Familiar with

  Twitter (X) Analytics

  ,

  LinkedIn Page Analytics

  , and

  YouTube Studio Insights

  for engagement measurement.
• Skilled in

  SEO tools

  like

  Ahrefs, SEMrush, Surfer

  , and

  Google Keyword Planner

  .
• Proficiency in

  Google Analytics, Tag Manager, and Search Console

  for traffic and conversion tracking.
• Working knowledge of

  marketing automation and CRM platforms

  (HubSpot, Zoho, or similar).
• Awareness of

  AI-based optimization tools

  (Notion AI, Jasper, ChatGPT) for ideation, summarization, and performance enhancement.