Digital Marketing Specialist

About Us: We are LuxuryKase, a dynamic and fast-growing online store specializing in premium and stylish phone cases. We pride ourselves on offering high-quality products, unique designs, and excellent customer service that caters to a discerning clientele. As we continue to expand our reach, we're looking for a highly skilled and results-driven Digital Marketing Expert to scale our online advertising efforts and drive significant sales growth.

The Opportunity: We are seeking a dedicated Digital Marketing Expert with a proven track record in managing and optimizing Meta (Facebook & Instagram) and Google Ads campaigns specifically for e-commerce businesses, ideally in the luxury or consumer accessories space. You will be responsible for strategizing, executing, and analyzing our paid advertising campaigns to maximize our Return on Ad Spend (ROAS) and achieve ambitious sales targets for LuxuryKase.

Key Responsibilities:

• Campaign Strategy & Execution:
• Develop, implement, and manage comprehensive paid advertising strategies across Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, Display, Performance Max) for LuxuryKase.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify growth opportunities.
• Design and launch high-converting ad campaigns tailored to various stages of the customer journey (awareness, consideration, conversion, retention).
• Optimization & Performance:
• Continuously monitor, analyze, and optimize campaign performance against key KPIs such as ROAS, CPA, CTR, CPC, and conversion rates.
• Conduct A/B testing on ad creatives, copy, landing pages, and audience targeting to improve campaign effectiveness.
• Implement and manage retargeting strategies across both platforms to re-engage website visitors and past customers.
• Tracking & Reporting:
• Ensure accurate tracking and attribution through Meta Pixel, Google Analytics (GA4), and other relevant tracking tools.
• Provide regular, detailed performance reports with actionable insights and strategic recommendations.
• Stay up-to-date with the latest trends, algorithm changes, and best practices in paid digital advertising.
• Creative Collaboration:
• Collaborate with our internal team to develop compelling ad creatives (images, videos) and persuasive ad copy that resonates with LuxuryKase's target audience.
• Budget Management:
• Efficiently manage and allocate advertising budgets to achieve maximum impact and profitability.

Required Skills & Experience:

• 1+ years of hands-on experience managing and optimizing Meta Ads and Google Ads campaigns for e-commerce businesses.
• Demonstrated success with Google Shopping Ads and dynamic product ads for e-commerce.
• Proven ability to drive high ROAS and generate significant sales through paid advertising.
• Expert-level knowledge of Meta Ads Manager, Google Ads platform, and Google Analytics (GA4).
• Strong understanding of e-commerce sales funnels, customer segmentation, and conversion rate optimization (CRO) principles.
• Proficiency in setting up and troubleshooting tracking pixels and conversion APIs.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong communication and presentation skills, with the ability to explain complex strategies clearly.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Certifications: Google Ads certifications (Search, Shopping, Display) and Meta Blueprint certifications are a strong plus.

Bonus Points If You Have:

• Experience with other advertising platforms (e.g, Pinterest Ads).
• Familiarity with marketing automation tools.
• Experience in the luxury goods or high-end fashion accessories industry.

Why Join Us at LuxuryKase?

• Be a crucial part of a rapidly growing e-commerce brand.
• Opportunity to make a significant impact on business growth.
• Work in a collaborative and supportive environment.

Job Types: Full-time, Permanent

Pay: ₹10,616.44 - ₹46,938.05 per month

Supplemental Pay:

• Yearly bonus

Work Location: In person