Digital Marketing Specialist

**Key Responsibilities:** 1. **Strategy & Campaigns:** - Develop digital marketing plans for both business arms targeting researchers and industry professionals alongside the Product management team - Manage paid campaigns on Google Ads, LinkedIn, and other platforms to optimize ROI. 2. **Content & Social Media:** - Create and manage engaging content with the technical team. - Grow social media presence through industry-relevant updates and product promotions - primarily LinkedIn 3. **SEO & Analytics:** - Implement SEO strategies and monitor campaign performance using analytics tools along side the website development team - Provide monthly performance reports with insights. 4. **Email Marketing:** - Plan and execute targeted email campaigns, optimizing performance via A/B testing alongside the Product Management Team **Websites Managed for DGS:** - www.krishgen.com (ELISA manufacturing) - www.krishgenbiosystems.com (distribution). Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Education: Bachelor's (Preferred) Experience: 10 key typing: 5 years (Preferred) Language: English (Preferred) Location: Worli, Mumbai, Maharashtra (Required) Work Location: In person