Digital Marketing Specialist

About Komaki

KLB Komaki Pvt. Ltd. is a trailblazing Indian manufacturer of electric vehicles, dedicated to sustainable mobility solutions since 2016. Headquartered in New Delhi, with facilities in Thrissur, Kerala, and Kapashera, Delhi, Komaki has achieved a remarkable 1200% growth rate in 20 months, reaching a turnover of Rs 301 crores by March 2022. With over 2,00,000 satisfied customers and a network of 1000+ dealers and 380+ dealerships across India, Komaki is a leader in high-quality electric scooters, bikes, rickshaws, and loaders, driven by innovation and eco-friendly technology.

Job Summary

Komaki is seeking a dynamic Marketing Manager to lead the development and execution of marketing strategies to enhance brand visibility and drive sales of our electric vehicles. The role requires prior experience in marketing, preferably in the automotive or consumer goods sector, with a focus on digital and offline campaigns. The Marketing Manager will oversee a team, manage budgets, and collaborate with cross-functional teams to promote Komaki’s mission of sustainable mobility.

Key Responsibilities

Develop and implement comprehensive marketing strategies to promote Komaki’s electric vehicles, aligning with business objectives and brand identity.

Plan, execute, and oversee marketing campaigns across digital (SEO, SEM, social media, email) and offline (print, events, dealership promotions) channels.

Conduct market research and competitor analysis to identify customer preferences, market trends, and opportunities for product positioning.

Manage the marketing budget, ensuring cost-effective campaigns that maximize ROI and KPIs.

Lead and mentor the marketing team, fostering collaboration and ensuring alignment with company goals.

Collaborate with sales, product development, and dealership teams to support product launches and promotional activities.

Create engaging content for websites, social media, blogs, and promotional materials to enhance brand awareness and customer engagement.

Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, CRM software) to optimize strategies and report results to management.

Represent Komaki at industry events, trade shows, and media interactions to build brand presence.

Stay updated on electric vehicle industry trends, consumer behavior, and digital marketing innovations to maintain a competitive edge.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or Master’s degree in Marketing is a plus.

Minimum of 4-6 years of experience in marketing, with at least 2 years in a leadership role, preferably in the automotive, electric vehicle, or consumer durables sector.

Proven track record of designing and executing successful marketing campaigns across digital and offline channels.

Strong knowledge of digital marketing tools (Google Analytics, Google AdWords, social media platforms) and traditional marketing techniques.

Excellent analytical skills with proficiency in data-driven decision-making and campaign optimization.

Exceptional communication, leadership, and team management skills.

Ability to multitask and thrive in a fast-paced, high-growth environment.

Familiarity with the Indian consumer market and regional marketing strategies.

Proficiency in Microsoft Office, CRM systems, and marketing software.

Preferred Skills

Experience in the electric vehicle or automotive industry.

Knowledge of regional and vernacular content strategies for Tier 2 and Tier 3 cities in India.

Familiarity with sustainability and eco-friendly branding initiatives.

Experience with event management and dealership-focused marketing campaigns.

Benefits

Competitive salary with performance-based incentives.

Health insurance and wellness benefits.

Opportunities for career growth in a rapidly expanding industry.

Support for professional development and certifications.

Collaborative and innovative work environment at a leading Indian EV company.

How to Apply

Interested candidates should submit their resume, cover letter, and examples of successful marketing campaigns to dealercare@komaki.in with the subject line “Marketing Manager Application – Komaki.” Applications will be reviewed on a rolling basis until the position is filled.

Komaki is an equal opportunity employer committed to fostering diversity and inclusion in the workplace.

Job Type: Full-time

Pay: ₹10,614.38 - ₹50,000.00 per month

Schedule:

• Day shift

Work Location: In person