Digital Marketing Specialist

• Position:Digital Marketing Specialist

• Experience:3+ years of experience working as a digital marketer in FMCG or Retail.

• Location:Corporate Office-Davanagere, in Karnataka.

• Reports To:Director

• Work Mode:This position is purely work from the office.

Note:Apply only if you are willing to relocate to Davanagere, Karnataka.

Job Overview:

Role & responsibilities:

Content Creation & SEO:

• Create visually appealing and engaging content using AI-powered design tools like Canva Pro, Designify, or similar platforms.
• Drive organic growth via

  on-page, off-page, and technical SEO

  .

Social Media Strategy & Management:

• Develop and execute social media strategies to enhance brand visibility and engagement.
• Use AI-based tools (e.g., Jasper, ChatGPT, Lately.ai) for

  content creation and optimization.

• Manage and monitor content across platforms at Instagram, Facebook etc. by using relevant tools.

Digital Campaign Management

• Plan, execute, and optimize

  paid campaigns

  on Google Ads, Meta Ads, and YouTube (Search, Display, Video, App Install).
• Manage

  campaign budgets, ROI targets, and ROAS

  goals across customer and franchise verticals.

Marketing Automation & CRM

• Run email, WhatsApp, and SMS campaigns via tools like Mailchimp, HubSpot, or Odoo.
• Segment and manage customer databases for personalized outreach.

Franchise Marketing

• Run lead-generation campaigns to attract new

  franchises

  in targeted

  districts of Karnataka, which include Tier-3 cities, Taluks, and Hobli cities.

• Create

  landing pages, funnel flows

  , and follow-up automation for lead nurturing.
• Align with the sales team to improve

  cost per lead (CPL)

  and conversion quality.

Brand Development & Communication

• Maintain consistency in

  brand tone, messaging, and design

  across all digital touchpoints.
• Assist in

  creative briefs

  , tagline generation, and micro-copy across the website, app, and social media.

Sales Support for Multi-Retail Store

• Support

  store-level and franchisee-level branding kits

  and local activations.

• Pre-launching activities

  for new store and supporting new launching offers, etc.

Performance Monitoring & Reporting

• Prepare and maintain

  weekly/monthly dashboards

  for key metrics like ROAS, etc.
• Analyze campaign outcomes, share learning, and recommend actionable improvements.

Education and Experience:

• Bachelor's degree in digital marketing or a related field.

• 3+ years

  of experience in digital marketing with a main focus on

  B2C.

• Proven knowledge of

  B2C marketing platforms

  and lead-gen tools.
• Deep expertise in

  LGA (lead generation & acquisition)

  strategy.

Skills and Tools:

• Hands-on experience with Google Ads, Meta Business Suite, and analytics tools.
• Strong command over Excel, Canva, and reporting dashboards.

About the company:Chetan Agro and Foods packaging

Chetan Foods

Website: https://chetanfoods.com/