Digital Marketing Specialist

Overview:

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing SEO and Google Ads campaigns for our clients. Your role will ensure that clients’ digital presence aligns with their brand voice while delivering strong ROI through search-driven traffic and conversion.

Key Responsibilities:

• Plan and execute SEO strategies to increase organic visibility and website performance
• Perform keyword research, technical audits, and on-page/off-page optimization
• Create, manage, and optimize Google Ads campaigns (Search, Display, Remarketing)
• Track campaign performance, A/B test ad copies and landing pages, and generate regular reports
• Collaborate with content and design teams to ensure SEO best practices are embedded into creative outputs
• Conduct competitor and market analysis to identify digital opportunities
• Stay updated on the latest Google algorithm updates, ad platform changes, and SEO trends
• Support in building digital performance reports for client presentations.

Requirements:

• 1–3 years of hands-on experience in SEO and Google Ads
• Completed a degree in Marketing, Business Administration or related fields
• Proficiency in tools like Google Analytics, Google Search Console, SEMrush/Ahrefs, and Google Ads Manager
• Strong understanding of keyword research, link-building strategies, and ad copywriting
• Familiarity with branding-driven content and how it supports SEO goals
• Ability to analyze performance metrics and make data-driven decisions
• Good communication skills and client-handling ability is a plus
• Agency experience is preferred

About the Company:

We help businesses build Stories, Culture Designs into brands that move. Our team of brand strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small, start-ups or stalwarts. We don't just come up with what’s cool; we craft the message your customers want to hear and one that you can deliver on.

Job Types: Full-time, Contractual / Temporary
Contract length: 3 months

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Application Question(s):

• Would you be willing to start immediately?

Experience:

• SEO: 1 year (Preferred)

Work Location: In person