Job
Description
Role Overview: As a Digital Marketing Specialist at Kemin Health, you will be responsible for administering the core marketing technology platforms. You will work closely with Business Unit Marketing teams, Creatives, IT, Project/Account managers, and the Digital Analyst to manage technology platforms, including asset storage and delivery needs. Your role will involve creating and enforcing processes, such as retention, archival, and training for core technology systems. Additionally, you will explore ways to leverage existing marketing technology to enhance processes and ensure a consistent corporate message and brand. Key Responsibilities: - Manage and administer Digital Marketing tools. - Serve as the primary contact and internal technical expert on Adobe Experience Manager (AEM), HubSpot (or equivalent marketing automation tool), and Digital Asset Management (DAM). - Design creative inbound marketing tools and enforce design standards. - Generate reports on key metrics, offering valuable insights. - Collaborate with the Digital Analyst to automate monthly analytics reporting for websites and digital marketing campaigns. - Identify and implement opportunities for new content, including multimedia and video. - Work with the Digital Analyst on Search Engine Optimization (SEO) marketing efforts to boost traffic and lead generation. - Understand individual Business Unit technology needs and help create digital solutions using the approved KI digital marketing toolset. - Assist the marketing team with digital creation for marketing, public relations, and communication efforts. - Support advertising and promotion activities across various media channels. - Collaborate with a diverse team on integrated marketing strategies to develop sales and marketing collateral and execute plans for market expansion. - Develop quarterly Digital News or Marketing Newsletter to share tech insights, ideas, and trends. - Manage domain authority list and other Kemin.com lists. - Act as a liaison for the Digital Marketing department by overseeing projects from start to finish. - Provide excellent customer service. - Collaborate with outside agencies and vendors. - Represent Kemin at shows to engage with customers and other audiences. - Assist in the creative development of digital marketing campaigns. - Prepare marketing activity reports. - Perform any other job-related duties as assigned. Qualifications: - Education & Experience: - Bachelor's Degree, preferably in Marketing, Communications, Journalism, or Public Relations with 3+ years of experience; or - Associate's Degree with 5+ years of experience; or - Relevant additional experience may substitute. - One year of agency experience strongly preferred. - Some design knowledge and experience with Canva is also preferred. - Sharepoint power user/admin experience. - Previous corporate or agency experience in marketing/advertising, communications, and/or PR is highly desired. - Strong organizational skills with the ability to prioritize and manage multiple projects efficiently to meet deadlines. - A reliable, flexible, self-starter with strong initiative and a professional demeanor under pressure. - Attention to detail, accuracy, and analytical abilities. - Proficient in Word, Excel, and PowerPoint; other software skills may be required. - Marketing mentality with the ability to gather key information and translate it into exceptional promotional material. - Personal motivation, a desire to contribute immediately, and a sense of urgency. - Adaptability to a changing work environment. Note: Additional pre-employment requirements may be necessary based on the position. Kemin is an equal opportunity employer, and all reasonable accommodations will be considered. Kemin is a drug-free and tobacco-free campus.,
