Digital Marketing Specialist

Job Title: Digital Marketing Specialist (Part-Time)

Location: Remote

Working Hours: 2–3 hours per day, 5 days a week

Salary: ₹8,000 – ₹10,000 per month

Experience Required: Minimum 3 years

About Us:

We are a ethnic wear brand looking for a proactive and skilled Digital Marketing Specialist to manage all aspects of our digital marketing. From setting up ad accounts to executing and optimizing multi-channel campaigns (Google, Meta, email, WhatsApp), you will play a key role in building our online presence and driving conversions.

• Key Responsibilities:
• Performance Marketing:
• Set up and manage advertising accounts from scratch on:
• Google Ads (Search, Display, Shopping)
• Meta Ads (Facebook & Instagram)
• Plan, execute, and optimize ad campaigns with focus on ROI and conversions.
• Conduct A/B testing, audience segmentation, and budget management.
• Monitor KPIs and performance metrics regularly and report insights.

• Email Marketing:
• Set up and manage email marketing tools (e.g., Mailchimp, Klaviyo, etc.)
• Design and send promotional, newsletter, and automated email flows.
• Grow and segment email list, optimize open and click-through rates.

• WhatsApp Marketing:
• Set up WhatsApp Business API or tools like Interakt/WATI.
• Build broadcast lists and send targeted campaigns.
• Create automation flows for customer engagement and recovery.
• Full Account Setup & Management:Create and connect all necessary marketing tools and integrations:
• Meta Business Manager
• Google Ads & Merchant Center
• Google Analytics, Google Tag Manager
• WhatsApp Business, CRM tools
• Email marketing platforms
• Ensure pixel installation, conversion tracking, and UTM tagging is correct.

• Requirements:
• Minimum 3 years of hands-on experience in digital marketing with proven results.
• Expertise in running ads from scratch on Google and Meta.
• Experience with email marketing tools and WhatsApp marketing platforms.
• Strong understanding of digital sales funnels, retargeting, and lead generation.
• Ability to manage budgets efficiently and scale what works.
• Basic graphic design or ad copy skills (Canva, Photoshop, etc.) is a plus.
• Highly organized, self-driven, and available for 2–3 hours daily (Mon–Fri).

• What You’ll Get:
• Flexible work schedule
• Full creative and execution ownership
• A chance to shape the digital growth of a promising fashion brand
• Opportunity for long-term growth and performance-based incentives

To Apply:

Send your resume, portfolio (if available), and 2–3 successful campaign examples (with results) to: kaladri2024@gmail.com

Subject Line: Digital Marketing Specialist – Application