Job Title: Digital Marketing Specialist (Part-Time) Location: Remote Working Hours: 2–3 hours per day, 5 days a week Salary: ₹8,000 – ₹10,000 per month Experience Required: Minimum 3 years About Us: We are a ethnic wear brand looking for a proactive and skilled Digital Marketing Specialist to manage all aspects of our digital marketing. From setting up ad accounts to executing and optimizing multi-channel campaigns (Google, Meta, email, WhatsApp), you will play a key role in building our online presence and driving conversions. Key Responsibilities: Performance Marketing: Set up and manage advertising accounts from scratch on: Google Ads (Search, Display, Shopping) Meta Ads (Facebook & Instagram) Plan, execute, and optimize ad campaigns with focus on ROI and conversions. Conduct A/B testing, audience segmentation, and budget management. Monitor KPIs and performance metrics regularly and report insights. Email Marketing: Set up and manage email marketing tools (e.g., Mailchimp, Klaviyo, etc.) Design and send promotional, newsletter, and automated email flows. Grow and segment email list, optimize open and click-through rates. WhatsApp Marketing: Set up WhatsApp Business API or tools like Interakt/WATI. Build broadcast lists and send targeted campaigns. Create automation flows for customer engagement and recovery. Full Account Setup & Management: Create and connect all necessary marketing tools and integrations: Meta Business Manager Google Ads & Merchant Center Google Analytics, Google Tag Manager WhatsApp Business, CRM tools Email marketing platforms Ensure pixel installation, conversion tracking, and UTM tagging is correct. Requirements: Minimum 3 years of hands-on experience in digital marketing with proven results. Expertise in running ads from scratch on Google and Meta. Experience with email marketing tools and WhatsApp marketing platforms. Strong understanding of digital sales funnels, retargeting, and lead generation. Ability to manage budgets efficiently and scale what works. Basic graphic design or ad copy skills (Canva, Photoshop, etc.) is a plus. Highly organized, self-driven, and available for 2–3 hours daily (Mon–Fri). What You’ll Get: Flexible work schedule Full creative and execution ownership A chance to shape the digital growth of a promising fashion brand Opportunity for long-term growth and performance-based incentives To Apply: Send your resume, portfolio (if available), and 2–3 successful campaign examples (with results) to: kaladri2024@gmail.com Subject Line: Digital Marketing Specialist – Application
