Campaign planning and execution: Develop and implement integrated digital marketing campaigns across channels like SEO, SEM, email, social media, and display advertising. Content creation: Create engaging content for blogs, social media, emails, and advertisements to attract and interact with the target audience. Performance analysis and reporting: Monitor and analyze the performance of campaigns using tools like Google Analytics, track key performance indicators (KPIs), and provide regular reports on results and ROI. Website and SEO optimization: Optimize the company website and content for search engines to increase organic traffic and improve user experience. Social media management: Design, build, and maintain the company's social media presence and engage with the online community. Budget management: Establish and manage advertising budgets for various digital platforms and campaigns. Collaboration: Work with internal teams, such as design, content, and sales, to align marketing strategies and ensure consistent brand messaging. Market research: Identify market trends, understand consumer behavior, and research growth opportunities through competitor analysis. Essential skills and qualifications Experience with digital marketing tools and platforms. Strong understanding of SEO, SEM, email marketing, and social media marketing. Data analysis skills and familiarity with web analytics tools. Excellent written and verbal communication skills. Creativity and an eye for design. Ability to work collaboratively and manage multiple projects simultaneously.

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Digital Marketing Specialist