Digital Marketing Specialist

KRA for Social Media Handler 1. Content Planning & Strategy: Develop monthly social media content calendars aligned with brand goals. Research trends, competitors, and audience behavior to improve content strategy. Coordinate with design/creative teams for timely execution of planned posts. 2. Content Creation & Publishing: Create engaging and relevant posts, captions, reels, stories, and short videos. Ensure brand tone, visuals, and messaging are consistent across all platforms. Schedule and publish content on platforms such as Instagram, Facebook, LinkedIn, YouTube, Pinterest, etc. 3. Social Media Management Maintain daily activity on all official social media accounts. Respond to comments, messages, tags, and queries within defined timelines. Monitor brand mentions, reviews, and user-generated content. 4. Performance Tracking & ReportingTrack key metrics such as reach, engagement, follower growth, clicks, leads, etc. Prepare weekly/monthly performance reports. Analyze data to provide insights and improvement recommendations. 5. Campaign ManagementAssist in planning and execution of paid ad campaigns (if applicable). Coordinate with marketing teams for promotions, offers, and seasonal campaigns. Ensure campaign deliverables are posted and monitored on time. 6. Community EngagementBuild and maintain an active online community. Engage with influencers, partners, and customers when required. Identify opportunities for collaborations. 7. Brand Awareness & GrowthIdentify trends, hashtags, and opportunities to grow the brand’s online presence. Propose new content ideas, reels, and formats to increase reach. Maintain posting consistency and platform-specific best practices. 8. Coordination & CommunicationCollaborate with design, marketing, sales, and product teams. Attend weekly meetings to discuss content plans, upcoming campaigns, and performance. Ensure all tasks are completed within deadlines. 9. Compliance & Quality ControlEnsure all posts follow brand guidelines and company policies. Verify accuracy of information before posting. Maintain professionalism in all online interactions. 10. Crisis ManagementReport negative comments, complaints, or sensitive issues immediately. Follow escalation protocols for addressing customer concerns or brand risks.