Job
Description
Fyaril is a global e-commerce marketplace that connects customers worldwide with high-quality, sustainable, and affordable products made in India . Through our platform, buyers can purchase directly from manufacturers, artisans, resellers, and brands—empowered by seamless cross-border logistics and a unified fulfilment ecosystem. Our tech-driven approach enables multi-currency, multi-language support, fast vendor onboarding , and globally scalable operations . At the heart of our mission is visibility —and that’s where you come in. About the Role: SEO & Digital Marketing Specialist We're looking for a performance-driven digital marketer with a strong foundation in SEO to increase organic reach, improve search visibility, and scale traffic acquisition. You’ll work across key digital channels—particularly search engine optimization (SEO) —to elevate Fyaril’s online presence and growth. Key Responsibilities Plan and execute on-page and off-page SEO strategies to improve keyword rankings and drive qualified traffic. Perform technical SEO audits and collaborate with developers to fix crawl errors, optimize site speed, and improve Core Web Vitals. Optimize product listings, category pages, and blogs with targeted keywords, metadata, internal linking, and structured data . Develop high-quality, SEO-friendly content for landing pages, blog posts, and product descriptions using AI tools and manual refinement. Use tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4 to monitor SEO performance and identify growth opportunities. Collaborate on paid campaigns (Google Ads, Meta) to support omnichannel digital strategy. Prepare performance reports and growth recommendations based on SEO and marketing KPIs. Required Qualifications & Skills Bachelor's or Master’s degree in Digital Marketing, E-commerce, Communication , or a related field. 2–5 years of proven SEO experience including technical, on-page, and content SEO. Strong understanding of search algorithms, SERP trends, and schema markup . Working knowledge of PPC, social media marketing, and content strategy . Skilled in using Google tools (Search Console, Analytics, Tag Manager) and industry-leading SEO software. Excellent English communication skills, both written and verbal. Familiarity with e-commerce platforms and marketplaces is a plus. What It’s Like to Work With Us We’re a small, driven, and supportive team. At Fyaril, trust, learning, and collaboration are at the core of everything we do. We value initiative, curiosity, creativity, and attention to detail . This is a high-impact role with tremendous growth potential. If you’re passionate about SEO, digital visibility, and contributing to a fast-growing startup that is making Indian sustainability products global— we want to hear from you. Apply Now Send your CV and a brief cover letter to: careers@fyaril.com  Let’s grow Fyaril’s digital footprint— one keyword at a time . Show more Show less
