Digital Marketing Specialist

We are hiring Digital Marketing Specialist for our Frontlines Edutech Private Limited.

Job Type: Full-time, In-office

Experience: 3 Years Min in Edtech

Location : Somajiguda, Hyderabad

Qualifications:

1. Develop, manage, and optimize Search Engine Marketing (SEM) campaigns across platforms like Google Ads and Meta Ads to drive targeted traffic and conversions.

2. Plan and execute comprehensive Search Engine Optimization (SEO) strategies including on-page, off-page, and technical SEO to improve organic visibility and rankings.

3. Lead Social Media Marketing (SMM) efforts across platforms such as Instagram, Facebook, LinkedIn, and Twitter by creating engaging content and running ad campaigns.

4. Analyze performance metrics across digital channels and create detailed performance reports to guide future decisions.

5. Collaborate with content, design, and development teams to ensure campaigns are cohesive and aligned with brand messaging.

6. Stay updated on the latest digital marketing trends, tools, and best practices to continuously improve campaign performance.

7. Manage budgets, timelines, and ROI across all digital initiatives.

Requirements:

• 3+ years of proven experience in digital marketing roles. Experience in Edtech is preferred.
• Strong command over SEM, SEO, and SMM principles, tools, and platforms.
• Proficiency with tools such as Google Analytics, Google Ads, Search Console, Meta Ads Manager, Ahrefs/SEMrush, and similar platforms.
• Excellent analytical, communication, and project management skills.
• Ability to work independently, handle multiple projects, and deliver under deadlines.
• Expertise in lead generation tools.
• Hands-on experience with ad platforms (Google Ads, Facebook Business Manager, etc.).