Digital Marketing Specialist

Job Opening: Senior Digital Marketing Executive Location: Mohali, Employment Type: Full-Time Experience Required: 5+ Years Industry: Marketing & Advertising / E-commerce / Technology 🧩 About the Role We are seeking a results-driven and creative Senior Digital Marketing Executive with at least 5 years of hands-on experience in driving digital growth through strategic SMM, SEO, campaign execution, and Google Business Profile optimization. This role is ideal for someone who thrives in a fast-paced environment and is passionate about building brand visibility and engagement across digital platforms. 🎯 Key Responsibilities Social Media Marketing (SMM): Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, X, etc.) Manage content calendars, community engagement, and performance analytics Collaborate with design and content teams to produce compelling creatives Search Engine Optimization (SEO): Conduct keyword research, on-page and off-page optimization Monitor and improve website rankings and organic traffic Perform technical SEO audits and implement fixes Campaign Management: Plan, launch, and optimize paid campaigns (Google Ads, Meta Ads, etc.) Track KPIs, analyze ROI, and generate performance reports A/B test creatives, audiences, and landing pages for conversion optimization Google Business Profile (GBP): Maintain and optimize GBP listings for multiple locations Implement local SEO strategies to boost visibility in map packs Monitor reviews and respond to customer feedback professionally 🛠️ Required Skills & Qualifications Bachelor’s degree in Marketing, Communications, or related field Proven experience in digital marketing tools (Google Analytics, SEMrush, Meta Business Suite, etc.) Strong understanding of SEO algorithms and social media trends Excellent communication, analytical, and project management skills Certification in Google Ads or HubSpot (preferred) 🚀 What We Offer Competitive salary and performance bonuses Flexible work environment Opportunities for professional growth and training Collaborative and innovative team culture