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Digital Marketing Specialist

Digital Marketing Specialist

Examsdaily

2 years

1 - 4 Lacs

madurai

Posted:2 hours ago| Platform: GlassDoor logo

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Skills Required

marketing strategies drive engagement ads seo content strategy analytics research analyze report crm automation design communication management hubspot mailchimp data visualization html css certification schedule development

Work Mode

Remote

Job Type

Full Time

Job Description

We are seeking a highly skilled Digital Marketing Expert to develop, implement, and manage online marketing strategies that drive traffic, engagement, and conversions. The ideal candidate has hands-on experience with paid ads, SEO, content strategy, analytics, and marketing automation.

Key Responsibilities

Plan and execute digital marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)
Manage and optimize PPC campaigns to improve ROI
Perform keyword research and implement on-page/off-page SEO best practices
Create and manage content for social media, email marketing, blogs, and landing pages
Analyze campaign performance using tools like Google Analytics, Search Console, and Ads Manager
Develop A/B tests to optimize creatives, landing pages, and funnels
Collaborate with designers, copywriters, and sales teams to ensure brand consistency
Monitor industry trends and competitor strategies
Report weekly/monthly results and suggest improvements

Required Qualifications

2–5+ years of experience in digital marketing or a related role
Strong knowledge of SEO, SEM, social media advertising, and email marketing
Proficient with Google Ads, Google Analytics, Meta Business Suite, and CRM/automation tools
Experience with content creation and basic graphic design (Canva, Adobe, etc. is a plus)
Excellent analytical, communication, and project management skills
Ability to work independently and meet deadlines

Preferred Skills

Experience with marketing automation platforms (HubSpot, Mailchimp, Klaviyo, etc.)
Familiarity with analytics dashboards and data visualization tools
Basic HTML/CSS knowledge is a plus
Certification in Google Ads, Analytics, or Meta Advertising is a bonus

Benefits

Competitive salary
Flexible schedule / remote options
Opportunities for career growth
Paid holidays and PTO (optional)
Professional development and training

Job Type: Full-time

Pay: ₹9,230.06 - ₹36,223.11 per month

Benefits:

Cell phone reimbursement
Health insurance
Provident Fund

Work Location: In person

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