Digital Marketing Specialist

We are seeking a dynamic Digital Marketing Executive to join our team. The ideal candidate will be responsible for managing Social Media Marketing (SMM), Search Engine Optimization (SEO), and Paid Advertising campaigns to drive brand awareness, generate leads, and improve online presence.

Key Responsibilities:

• Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
• Plan and execute SEO strategies (On-page & Off-page) to improve website rankings and organic traffic.
• Manage and optimize paid ad campaigns on Google Ads, Facebook Ads, and other advertising platforms.
• Conduct keyword research, competitor analysis, and performance audits.
• Create engaging content for social media posts, blogs, and ad copies.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Search Console, and social media insights.
• Collaborate with the design and content team to create visually appealing graphics and videos.
• Stay updated with the latest digital marketing trends and algorithm updates.
• Manage client communication and provide timely updates on campaign progress.

Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in Digital Marketing with a focus on SMM, SEO, and Ads.
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Proficiency in SEO tools like Ahrefs, SEMrush, or Moz.
• Knowledge of Google Analytics, Google Search Console, and Facebook Business Manager.
• Strong content writing and communication skills.
• Ability to multitask, meet deadlines, and work independently.
• Creative mindset with attention to detail.

Nice to Have:

• Experience with email marketing tools like Mailchimp or Sendinblue.
• Basic knowledge of graphic design tools like Canva or Photoshop.

Job Type: Full-time

Experience