Digital Marketing Specialist

Company Description

Established in 2003 by Mr. Maidul Seikh, Edurizon Pvt Ltd has evolved from an admission consultancy to one of the most respected business groups in India’s service industries. We work closely with our clients to provide top-notch solutions and foster strong relationships. Our ability to build trust and reliability sets us apart, ensuring that we meet and exceed client expectations.

Role

Job Requirements:

This is a full-time on-site role for a Digital Marketing Specialist located in Dwarka.

We are looking all this in a Digital Marketing expert:

1. Strategy & Planning

  * Develop digital marketing strategies aligned with business goals.

  * Identify target audiences and analyze customer behavior.

  * Plan campaigns across multiple digital channels.

2. Search Engine Optimization (SEO)

  * Optimize website content, keywords, and structure for higher rankings.

  * Perform on-page, off-page, and technical SEO.

  * Track performance with analytics tools.

3. Search Engine Marketing (SEM) & Paid Ads

  * Manage Google Ads, Bing Ads, and other PPC campaigns.

  * Monitor budgets, CPC (cost per click), and ROI.

  * Create ad copies and test campaigns for better conversions.

4. Social Media Marketing (SMM)

  * Build and manage brand presence on platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.

  * Run paid social media campaigns.

  * Track engagement, followers, and reach.

5. Content Marketing

  * Develop engaging blogs, articles, videos, reels, infographics, and newsletters.

  * Create content calendars and distribution strategies.

  * Ensure content aligns with SEO and brand voice.

6. Email Marketing

  * Build and manage subscriber lists.

  * Design email campaigns for promotions, newsletters, and automation.

  * Track open rates, CTR (click-through rates), and conversions.

7. Analytics & Reporting

  * Use tools like Google Analytics, SEMrush, Ahrefs, HubSpot, etc.

  * Monitor KPIs (traffic, leads, conversion rate, ROI).

  * Prepare performance reports and optimize campaigns.

8. Affiliate & Influencer Marketing

  * Partner with affiliates, bloggers, and influencers to increase brand reach.

  * Track performance and negotiate collaborations.

9. Conversion Rate Optimization (CRO)

  * Improve landing pages, CTAs, and user journey.

  * Run A/B testing to optimize campaigns.

10. Trend & Competitor Analysis

  * Stay updated on digital trends, new tools, and algorithm changes.

  * Benchmark performance against competitors.

Qualifications

·      Should be a graduate but candidates having Digital Marketing Certification

·      Certified Google Adword Specialists shall be preferred

·      Perfect knowledge of web analytics tools (e.g. Google Analytics etc.)

·      Ability to perform root-cause analysis for movement in ranking, traffic and conversion funnel metrics.

·      Fluent in technical SEO aspects

·      Good with mental maths/logic/data interpretation/problem solving.