Digital Marketing Specialist

Company Description

Drlogy creates a versatile healthcare platform allowing patients, professionals, and practices to access services anytime, anywhere. We offer one-touch healthcare solutions for storing health records, tracking fitness activities, accessing doctors and practices, and more. Drlogy is dedicated to enhancing patient relationships and practice efficiency through tools such as online appointments and practice management. We prioritize verified, trusted, and affordable healthcare, ensuring superior experiences and absolute personal information security. Our team-powered culture focuses on continuously improving healthcare experiences for providers and patients alike.

Role Description

This is a full-time on-site role for a Digital Marketing Executive located in Rajkot. The Digital Marketing Executive will be responsible for developing and implementing marketing strategies, managing social media platforms, creating web content, and analyzing web traffic data. Day-to-day tasks include planning and executing campaigns, monitoring and measuring the effectiveness of marketing activities, and collaborating with cross-functional teams to achieve marketing goals.

Qualifications

• Proficiency in Marketing and Communication skills
• Experience in Social Media Marketing and Web Content Writing
• Strong knowledge of Web Analytics
• Excellent written and verbal communication skills
• Ability to work effectively in a team environment
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the healthcare industry is a plus

Responsibilities

1. Strategy Development

• Develop and implement digital marketing strategies to achieve business goals and objectives.
• Align strategies with overall business and sales objectives.

2. Campaign Management

• Plan, execute, and optimize online marketing campaigns across channels such as SEO, SEM, social media, and display ads.
• Track campaign performance and make data-driven improvements.

3. Content Creation and Management

• Oversee the creation, publishing, and distribution of engaging content (blogs, videos, infographics, social media posts, etc.).
• Ensure all content aligns with brand voice and SEO standards.

4. Analytics and Reporting

• Monitor and analyze the performance of campaigns using tools like Google Analytics, Search Console, and Ads Manager.
• Provide detailed reports and actionable insights to management.

5. Budget Management

• Manage the digital marketing budget effectively.
• Ensure cost efficiency and maximize ROI on all campaigns.

6. SEO and SEM

• Optimize website structure, landing pages, and content to improve organic rankings.
• Plan, manage, and monitor paid search campaigns (Google Ads, Bing Ads, etc.).

7. Social Media Management

• Develop and manage the company’s social media presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Increase engagement, followers, and conversions through organic and paid campaigns.

8. Email Marketing

• Plan and execute personalized email marketing campaigns.
• Build and maintain segmented mailing lists for lead nurturing and customer engagement.

9. Team Leadership

• Lead, train, and mentor the digital marketing team.
• Foster collaboration, innovation, and continuous improvement.

10. Stakeholder Collaboration

• Work closely with sales, product, and customer success teams to align marketing efforts.
• Support cross-department initiatives with digital campaigns.

11. Market Research and Analysis

• Conduct research to identify market trends, competitor strategies, and customer insights.
• Recommend innovative ideas to maintain a competitive advantage.

12. Compliance and Best Practices

• Ensure all digital marketing activities comply with legal, ethical, and industry standards.
• Stay updated with evolving digital marketing tools, algorithms, and trends.