Digital Marketing Specialist

Job Title: Assistant General Manager (AGM) – Digital Marketing

Location: Banjara Hills, Hyderabad (On-site)

Experience Required: 4+ Years

Employment Type: Full-time

About the Role:

We are looking for a highly driven and experienced AGM - Digital Marketing to lead and

360-degree digital marketing strategies

the ability to handle multi-channel campaigns, brand positioning, performance marketing,

SEO/SEM, content strategy, and digital analytics. The ideal candidate must be hands-on,

data-driven, and have a deep understanding of modern digital marketing tools, platforms, and

best practices.

Key Responsibilities:

• Lead the overall digital marketing strategy covering performance marketing, SEO, content, branding, and automation.

• Plan, develop, and implement 360° marketing campaigns across Google, Meta (Facebook, Instagram), YouTube, and other platforms.

• Manage and optimize paid ad campaigns (PPC, Display, Retargeting, etc.) to maximize ROI.

• Oversee content strategy and ensure alignment across all digital touchpoints.

• Conduct data analysis and performance tracking using tools like Google Analytics, Search Console, Meta Business Manager, etc.

• Collaborate with cross-functional teams including design, product, tech, and sales to meet marketing objectives.

• Monitor market trends, competitor strategies, and customer insights to refine marketing plans.

• Build and manage internal teams and agency/vendor relationships.

• Execute regular A/B testing and conversion optimization initiatives.

• Drive lead generation, engagement, and brand growth metrics.

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• Minimum 5 years of experience in digital marketing with a proven record of successful campaign execution.

• Strong knowledge of all major digital marketing platforms and tools (Google Ads, Facebook Ads Manager, SEO tools, CRM systems, etc.).

• Generalist approach with hands-on knowledge of SEO, SEM, content, analytics, and brand marketing.

• Excellent analytical, project management, and communication skills.

• Ability to lead teams and multi-task in a fast-paced environment.

Preferred:

• Experience in ed-tech, healthcare, or consumer tech industries.

• Google Ads, Meta Blueprint, or HubSpot certifications are a plus.

Salary: As per industry standards

Joining: Immediate or within 30 days preferred